The Power of Proper Digital Advertising with Brandon Bateman, Episode #151

In this episode of The Power Producers Podcast, David Carothers and co-host Kyle Houck interview Brandon Bateman, founder of Bateman Collective. Brandon talks about the digital marketing industry and how Bateman Collective is helping clients get results. 

Episode Highlights:

• Brandon shares his background and more about Bateman Collective. (4:48)
• Brandon shares all the things that digital marketing services can provide to clients. (12:00)
• Brandon talks about trust and some issues that they are facing as a digital marketing company. (21:36)
• Brandon shares his thoughts about providing what is best for the customer from a digital marketing perspective. (24:54)
• Brandon tells us that he is a direct response advertiser, and what that means. (28:06)
• Brandon shares how they deal with Google search ads and their architecture. (33:44)
• Brandon shares a high-level ninja hack for digital marketing. (40:32)
• Brandon shares his thoughts on what the future of digital marketing holds. (49:03)
• Brandon shares his advice to people that are starting up in digital marketing. (52:00)

Tweetable Quotes:

• “Marketing that doesn’t work is the most expensive marketing, marketing that works, even if it’s expensive, is so much cheaper to the business, because it’s an actual investment.” – Brandon Bateman
• “There’s a lot to be said for a company that does what’s best for their customers, not what their customers want” – Brandon Bateman
• “I think there’s a lot of merit to just surround yourself with those people that are just one step ahead of you.” – Brandon Bateman

Resources Mentioned:

• Brandon Bateman LinkedIn 
• Bateman Collective
• David Carothers
• Kyle Houck
• Florida Risk Partners
• The Extra 2 Minutes