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In this episode of The Power Producers Podcast, David Carothers and co-host Kyle Houck interview Brandon Bateman, founder of Bateman Collective. Brandon talks about the digital marketing industry and how Bateman Collective is helping clients get results. 

Episode Highlights:

  • Brandon shares his background and more about Bateman Collective. (4:48)
  • Brandon shares all the things that digital marketing services can provide to clients. (12:00)
  • Brandon talks about trust and some issues that they are facing as a digital marketing company. (21:36)
  • Brandon shares his thoughts about providing what is best for the customer from a digital marketing perspective. (24:54)
  • Brandon tells us that he is a direct response advertiser, and what that means. (28:06)
  • Brandon shares how they deal with Google search ads and their architecture. (33:44)
  • Brandon shares a high-level ninja hack for digital marketing. (40:32)
  • Brandon shares his thoughts on what the future of digital marketing holds. (49:03)
  • Brandon shares his advice to people that are starting up in digital marketing. (52:00)

Tweetable Quotes:

  • “Marketing that doesn’t work is the most expensive marketing, marketing that works, even if it’s expensive, is so much cheaper to the business, because it’s an actual investment.” – Brandon Bateman
  • “There’s a lot to be said for a company that does what’s best for their customers, not what their customers want” – Brandon Bateman
  • “I think there’s a lot of merit to just surround yourself with those people that are just one step ahead of you.” – Brandon Bateman

Resources Mentioned:

The Power Producers Podcast where we are refining and redefining the sales game.

Kyle Houck

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