Welcome to the

Power Producers
Podcast

This is The Power Producers Podcast where we are refining and redefining the sales game.  A place where sales professionals can come to learn from other sales professionals and thought leaders who have mastered their craft. As well as their peers who are still striving for perfection to achieve their “why”.  Real sales professionals. Real stories. Real results. Are you ready to feel the power?

Power Producers Podcast
Sometimes We Need a Little Spark

Sometimes We Need a Little Spark, Shoptalk Episode #163

In this impactful episode of the Power Producers Shoptalk, David Carothers brings on guest Raghav Tana to discuss the personal challenges and profound purpose behind Raghav’s initiative, the Little Sparks Project. This nonprofit organization aims to provide financial and emotional support to families of children with complex medical needs, sparked by Raghav’s experiences with his son, who was born with Apert Syndrome. David shares his own journey with his son Ethan, who has special needs, reflecting on the emotional and financial toll of ensuring adequate care. They discuss the importance of advocacy, community support, and how their personal hardships have led to a shared mission of helping others facing similar struggles. The episode highlights the upcoming Little Sparks Project gala in December, emphasizing the importance of donations and community involvement.

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Steve Bruder - Differentiation in the Land of Commoditization

 Steve Bruder – Differentiation in the Land of Commoditization, Episode #342

In this episode of the Power Producers Podcast, David Carothers sits down with Steve Bruder from Foxen to discuss how Foxen integrates renters’ insurance compliance and risk management solutions into property management. The conversation highlights how property managers can use Foxen’s system to ensure compliance with insurance requirements, prevent gaps in coverage, and generate ancillary income through revenue sharing. Steve provides insights into how Foxen’s innovative approach addresses the often-overlooked problem of tenants canceling insurance policies, which can leave property owners vulnerable to costly claims. This episode emphasizes how commercial insurance agents can leverage Foxen’s solutions to differentiate themselves in the habitational real estate space, improve client retention, and enhance the value they offer to clients managing larger property schedules.

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David's Cold Calling Recap

David’s Cold Calling Recap, Shoptalk Episode #162

In this episode of Power Producers Shoptalk, David Carothers provides a deep dive into effective prospecting tactics for insurance producers, challenging misconceptions about cold calling and outlining a comprehensive approach for sustained success. David highlights his recent experience with a 500-dial cold-calling challenge, underscoring the role of focused preparation and systematized tracking in lead generation success. He discusses the value of in-person marketing drops, HubSpot CRM’s data insights, and the benefits of having a robust client database to streamline follow-ups and boost engagement.

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Ray Gage - Start with Stop

Ray Gage – Start with Stop, Episode #341

In this episode of the Power Producers Podcast, David Carothers interviews Ray Gage, a veteran of the insurance industry who transitioned into mindful business coaching. Ray shares insights from his decades-long career in insurance, including selling his agency and the emotional challenges that followed. The conversation explores the often-overlooked emotional side of agency sales, leadership, and the impact of mindfulness in both personal and professional lives. Ray also discusses his upcoming book “Start with Stop”, which focuses on the power of stopping to reassess and transform one’s approach to business and life. The book offers 16 chapters, each addressing a distinct area of improvement such as leadership, time management, and communication, allowing readers to find practical transformations tailored to their needs.

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Stop Selling on Price!

Stop Selling on Price, Shoptalk Episode #161

In this episode of Power Producers Shoptalk, David Carothers discusses the importance of shifting away from selling on price and focusing instead on the total cost of risk (TCOR). Carothers emphasizes that insurance producers must position themselves as trusted advisors by addressing not only insurance premiums but also uninsured losses, compliance costs, safety program investments, and indirect costs such as reputational damage and employee downtime. He offers five critical questions that producers can ask at the point of sale to differentiate themselves from competitors and provide value to their prospects by focusing on long-term risk management and business operations.

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Matthew Bryan - Ideal Prospects Lead to the Ideal Life

Matthew Bryan – Ideal Prospects Lead to the Ideal Life, Episode #340

In this episode of the Power Producers Podcast, David Carothers speaks with Matthew Bryan, a seasoned insurance professional from Tennessee. The conversation dives into Matthew’s unique journey from a background in broadcasting and finance to owning multiple insurance agencies. The discussion highlights how Matthew leveraged his experiences in banking and real estate to transition into commercial insurance, drawing parallels between commercial banking and insurance.

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Displacing The Incumbent with Risk Management Tools

Displacing The Incumbent with Risk Management Tools, Shoptalk Episode #160

In this episode of Power Producers Shoptalk, David Carothers interviews Dustin Boss, co-founder of Emerge Apps. Dustin discusses how his experience as a producer led him to develop a suite of technology tools for agents, including OSHA compliance and risk management software. He shares insights into how these tools can help agents offer more than just insurance by focusing on compliance, safety, and risk management. This episode highlights creative ways to approach middle-market clients and the importance of leveraging technology to differentiate from competitors.

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Enabling Producers with Riskbly

Lawson Condell – Enabling Producers with Riskbly, Episode #339

In this episode of Power Producers Podcast, David Carothers interviews Lawson Condell, founder of Riskbly, a platform designed for commercial insurance agents to streamline risk management services. Lawson shares his journey from the Air Force and sales roles at ADP and Oracle to founding Riskbly. He created Riskbly to address inefficiencies in the commercial insurance process by providing agents with a white-labeled, customizable platform for managing policy documents, safety videos, risk management programs, and real-time insights.

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Targeted Digital Leads

Targeted Digital Leads, Shoptalk Episode #159

This episode of the Power Producers Shoptalk, is focused on the use of digital marketing tools, specifically pixel tracking, retargeting, and video proposals, to enhance lead generation and sales conversions in the commercial insurance industry. The discussion emphasized the importance of quick follow-up on leads, the role of automation, and the critical need for a well-defined sales process when dealing with cold traffic. David Carothers and Chris Langille highlighted the use of pixels for tracking website visitors, remarketing strategies, and content creation to drive traffic to agency websites. The session also covered how personalized content, like blog posts and video proposals, can significantly boost sales, especially when paired with proper retargeting.

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Jim Matuga - Storytelling Meets AI

Jim Matuga – Storytelling Meets AI, Episode #338

In this episode of the Power Producers Podcast, David Carothers interviews Jim Matuga, the founder of Interaction Media and creator of StoryMaker, a SaaS platform that leverages AI to help agencies and producers tell compelling stories that drive sales. They dive into the importance of storytelling, content creation, and how to connect with customers on a deeper level by using generative AI.

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Grit and Determination What Sales Producers can Learn from Pete Rose

Grit and Determination What Sales Producers can Learn from Pete Rose, Shoptalk Episode #158

In this Power Producers Shop Talk, David Carothers reflects on his childhood idol, Pete Rose, and the profound impact Rose’s grit, determination, and relentless hustle had not only on baseball but also on David’s personal and professional life. The episode is bittersweet as David shares the news of Pete Rose’s unexpected passing and then dives into how the lessons Rose embodied on the baseball field can be translated into the world of sales and commercial insurance.

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From Courtroom to Cyber Carrier with Michael Phillips

From Courtroom to Cyber Carrier with Michael Phillips, Episode #337

In this Power Producers Podcast episode, David Carothers speaks with Michael Phillips, who leads the U.S. cyber underwriting practice at CFC. They discuss the state of the cyber insurance marketplace, the evolving risks businesses face due to cyber threats, and how insurers like CFC are addressing these risks. Michael highlights the importance of understanding the continually changing nature of cybercrime, particularly as it relates to geopolitical tensions and the rise of offensive cyber operations. They delve into the role of insurance in providing not just financial coverage but also emergency response services to businesses of all sizes.

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The Delicate Balance for Producers

The Delicate Balance for Producers, Shoptalk Episode #157

In this episode of Power Producer Shoptalk, David Carothers delves into the critical balance that commercial insurance agents must maintain between fulfilling their “duty to offer” and avoiding the appearance of overselling. David emphasizes the importance of educating clients on this duty, particularly in areas like cyber liability, where underinsurance can leave clients highly exposed.
The discussion highlights the professional responsibility of agents to offer adequate coverage that matches clients’ risks, ensuring they fully understand and sign off on any rejection of recommended limits. He points out that failing to do this not only opens agents up to potential errors and omissions (E&O) claims but also damages their reputation.

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A Servant's Heart of Social Services with Daryl Henry

A Servant’s Heart of Social Services with Daryl Henry, Episode #336

In this episode of the Power Producers Podcast, David Carothers speaks with Daryl Henry, a Certified Insurance Counselor and Certified Risk Manager from Bitner Henry Insurance Group, a fourth-generation family business. Daryl shares his unique journey into the insurance industry, discussing the influence of his family’s dual legacy in insurance and mission work. He talks about his focus on serving human services organizations, particularly children’s homes and other social services sectors, emphasizing the importance of empathy, understanding client needs, and building relationships.

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The Power of In-Person

The Power of In-Person, Shoptalk Episode #156

In this episode of Power Producers Shop Talk, David Carothers dives deep into the topic of marketing drops and how they remain an effective sales strategy in today’s saturated digital landscape. He emphasizes the importance of in-person marketing drops to cut through the noise, create personalized connections, and distinguish oneself from the competition. David shares key insights on preparation, execution, and follow-up strategies for successful marketing drops. He also offers practical tips for building rapport, researching prospects, and timing interactions based on the industry. The episode also highlights the critical role of the gatekeeper and strategies to ensure a lasting impression on decision-makers.

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Paying it Forward with Aron Robertson

Paying it Forward with Aron Robertson, Episode #335

In this episode of the Power Producers Podcast, David Carothers and Aron Robertson discuss their experiences in the insurance industry, with a focus on production and agency growth. Aron shares his journey from selling insurance out of his house to starting multiple agencies and acquiring two more in the next 60 days. He emphasizes the importance of transparency, accountability, and continuous learning. David highlights the significance of setting goals and celebrating milestones, sharing his own experiences with buying a Rolex and a Cartier watch. They also discuss the challenges of networking, the impact of reinsurance on rates, and the importance of being genuine and transparent with clients.

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Overcoming Call Reluctance

Overcoming Call Reluctance, Shoptalk #155

In this episode of the Power Producers Shoptalk, David Carothers addresses the pervasive issue of call reluctance among commercial insurance producers. He explores the psychological, environmental, and personal factors contributing to this hesitation and provides actionable strategies to overcome it. David emphasizes the importance of maintaining confidence, avoiding perfectionism, and adopting a proactive mindset to improve sales performance. He also highlights the role of visualization, self-assessment, and stress management techniques in building resilience and effectiveness in cold calling.

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Staying Grounded with Zack Gould

 Staying Grounded with Zack Gould, Episode #334

In this episode of the Power Producers Podcast, David Carothers interviews Zach Gould, a seasoned entrepreneur and insurance professional. The discussion delves into Zach’s journey in the insurance industry, highlighting his early days with G&N Insurance, his partnership with Matt Namoli, and the transition after selling their agency. Zach shares insights on personal growth, the importance of personalized outreach in business, and the significance of maintaining authenticity in interactions. The conversation also explores the challenges and rewards of entrepreneurship, the value of being grounded, and the importance of reflection and connection in both personal and professional life.

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The Power of External Accountability, Shoptalk Episode #154

In this episode of Power Producers Shoptalk, David Carothers delves into the crucial topic of accountability in the commercial insurance industry, focusing on both internal and external aspects. He emphasizes the importance of accountability in shaping a producer’s career and ensuring long-term success. David discusses the challenges producers face when relying solely on internal accountability due to organizational politics, biases, and limited perspectives. He advocates for the integration of external accountability through mentors, coaches, and peer groups, which can provide unbiased feedback, broaden perspectives, and foster continuous personal and professional growth.

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Crushing the Content Game with Chris Greene

Crushing the Content Game with Chris Greene, Episode #333

In this engaging episode of the Power Producers Podcast, David Carothers sits down with Chris Greene for a candid conversation on content creation. While many might expect the discussion to center on flood insurance, Chris and David instead delve into the lessons they’ve learned from their content creation journeys. They share insights on the pitfalls and triumphs they’ve experienced, offering valuable takeaways for anyone looking to build an online presence.

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The Power Producers Podcast where we are refining and redefining the sales game.

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