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January 14, 2026
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Killing Commercial Login
Last Updated on: August 26, 2024
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In this episode of Shoptalk, David Carothers shared insights from his interaction with Josh Braun on LinkedIn where they discussed the importance of addressing the underlying causes of a prospect’s lack of interest, rather than just treating the symptoms. They emphasized the need for active listening and neutral questions to build trust and understand the prospect’s needs. David shared a scenario where he helped another company reduce their workers’ comp costs by addressing the root causes of high premiums, highlighting the negative impact of fraudulent claims on a company’s finances and culture. He further emphasized the importance of identifying and addressing the root causes of high workers’ compensation premiums, rather than just focusing on symptoms.
Key points:
- Sales Strategies and Effective Messaging
David Carothers and Josh Braun share similar views on creating interesting messaging to engage prospects, rather than merely overcoming objections. They emphasize the importance of asking better questions to make people feel seen, heard, and understood.
- Problem-Solving Over Selling
Both Carothers and Braun advocate for solving problems instead of just selling products. Carothers illustrates this with a scenario where addressing the root causes of high workers’ comp premiums helped a company save money, reduce turnover, and gain market share.
- Workers’ Comp Fraud and Solutions
David Carothers highlights the financial and cultural impact of workers’ comp fraud on companies. He shares a real-world example where identifying issues with policies, processes, and employee benefits led to reduced fraudulent claims and improved company efficiency.
- Importance of Prospecting
David Carothers stresses the importance of continuous prospecting, especially in a bad market, advising against relying solely on inbound leads and reshapes. He underscores the need for discipline and active market engagement to maintain a strong pipeline.
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Kyle Houck
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