In this episode of Power Producers Podcast, David Carothers spoke with Patrick McBride and Joe Ems from Sembley, a company offering innovative technology designed to simplify the commercial insurance quoting process. Joe explained the origins of Sembley, which was created to address common pain points in the industry, such as the tedious nature of filling out renewal forms and collecting client data. A standout feature discussed was Sembley’s user-friendly interface, affordable pricing, and integrations that improve efficiency. By leveraging custom intake forms, property data imports, and integration options with systems like Hawksoft and NowCerts, Sembley aims to streamline workflows for agencies, reduce back-and-forth with clients, and enable seamless data mapping across various forms. This technology allows agencies to focus on client relationships rather than manual tasks, making it particularly valuable for agents looking to enhance both client service and operational efficiency.Â
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David Carothers welcomes Patrick McBride as a guest host for this episode and introduces Joe Ems from Sembley, a tech company offering solutions for streamlining the insurance process. David shares initial skepticism about Sembley’s low price point but emphasizes the quality and functionality of the product.
Sembley stands out for its ease of use, user-friendly interface, and reasonable pricing. Patrick McBride discusses how his agency faced challenges with data ingestion and renewals using other technologies, which Sembley simplified with its integration capabilities and workflow support.
Single Data Entry:Â Input client data once and map it across multiple forms, saving significant time.
Custom Intakes and Forms: The platform supports tailored intake forms that clients can fill out, streamlining the quoting process.
Client Portal and Automation: Automation and integration with other CRMs (e.g., HubSpot, Salesforce) help agencies manage client data more efficiently.
Supplemental Applications: Sembley handles various supplementals and continues to add more based on user demand.
Patrick emphasizes the intuitive design, which makes it easy for agents to input data and for clients to fill out forms. Sembley has custom intake forms and a static link feature that allows agents to streamline the data collection process.
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Joe shared upcoming developments, including integrations with NowCerts and HawkSoft, and improvements to property data retrieval. Sembley is also exploring advanced data mapping and potential AI functionalities to enhance automation.
The conversation highlights the industry’s common struggle with getting clients to complete long applications and forms. Sembley’s solution simplifies this process by pre-filling data and allowing for minimal client input on updates or confirmations.
Sembley offers a discount for listeners who book a demo and use the code “power producers.” Both David and Patrick praised Sembley’s practical approach, value for smaller agencies, and how it bridges the gap between tech accessibility and affordability.
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Influence is one of the most powerful tools we have in business, leadership, and personal life. Used well, it inspires people, builds trust, and creates ethical results. Used poorly, it can slide into manipulation and self-interest.
Reinvention is one of the most powerful themes in the insurance industry. Some of the best commercial producers in the country did not grow up wanting to sell insurance. They did not study risk management in college. They did not come from an agency family. They found this industry after they tried something else. They found it after life pushed them toward a career where performance, autonomy, and mindset determine the outcome.
The most successful producers in the middle market did not get there because they quoted faster, smiled bigger, or knew how to talk longer. They got there because they learned how to differentiate themselves so clearly that prospects had no choice but to see them as trusted advisors. They learned to operate like businesspeople first and insurance technicians second. They learned how to tie operational mechanics to insurance outcomes. They learned how to control their time, their pipeline, and their future.
In commercial insurance, the most dangerous threats to your book of business aren’t always visible on the loss runs. One of the most overlooked vulnerabilities for middle market producers is ignoring the personal lines needs of their business owner and executive clients.
The commercial insurance industry is one of the few professions where someone can enter with no experience, no connections, and no background in risk management and still build a long, lucrative career. But success is never automatic. It requires hunger, humility, curiosity, and the willingness to keep showing up even when the process feels overwhelming. That is why the story of Pam Seidler has already started making waves among new and aspiring commercial producers.
In an industry where tradition often outweighs innovation, artificial intelligence and automation are slowly but steadily reshaping how independent insurance agencies operate. The push toward smarter, more efficient workflows is no longer a matter of if—but when. While many agencies are still evaluating how AI fits into their operations, early adopters are already reaping the benefits of streamlined submissions, faster processing, and actionable data insights.
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