Free Webinar: Leading with Workers’ Comp – The Proven Strategy to Win More Middle Market Accounts

Stop Quoting. Start Diagnosing.

In the middle market, most producers walk into a meeting talking about price. The best ones walk in already knowing what’s broken.

Join David Carothers and Kevin Ring of The Institute of WorkComp Professionals for a powerful webinar on how to lead with Workers’ Compensation at the point of sale—and how to leverage one of the most misunderstood coverages to create urgency, build trust, and uncover deeper opportunities.

What You’ll Learn:

• Why Workers’ Comp is the best wedge to win business in a hard market
• How to identify errors in classification codes, mod calculations, and audit data
• The questions you can ask to uncover problems before the quote
• How to turn Work Comp into a door-opener, not an afterthought
• The hidden compliance risks most agents miss—and how to use them to differentiate
• Tools and educational resources from The Institute of WorkComp Professionals that support your process

Workers’ Comp Is More Than a Policy—It’s a Strategy.

The truth? Most business owners don’t really understand their Workers’ Comp program. And most agents don’t either.

This creates a massive opportunity for producers who know how to spot errors, educate clients, and translate risk into dollars. This webinar gives you a proven framework to lead with value—not pricing.

Who Should Attend:

• Commercial producers looking for a consistent wedge to get in the door
• Agencies that want to grow their middle market book
• Anyone tired of the spreadsheet RFP game and ready to lead with expertise
• Sales leaders looking to train their teams on Work Comp differentiation

Bonus for Attendees:

All participants will receive a special resource bundle from The Institute—including downloadable mod worksheets, classification error checklists, and a training path to deepen your Work Comp expertise.