Facebook
Twitter
LinkedIn

In this episode of The Power Producers Podcast, David Carothers and co-host Kyle Houck talk about their per hour work rate and the significance of staying in your lane.

Episode Highlights:

  • How much is Kyle’s work rate per hour? (1:30)
  • David mentions that he made four dollars per hour at his first job. (1:53)
  • David shares a conversation he had with someone about the Grain of Salt theory. (2:47)
  • David mentions that back in the day, the minimum wage was as low as it was because there wasn’t much of a change. (4:36)
  • What’s the current minimum wage? (4:46)
  • David shares that this episode precipitated from a conversation that he had with a guy about the significance of staying in your lane. (6:02)
  • David thinks that a lot of people don’t stop and think about their rate per hour. (6:16)
  • Kyle thinks that the only time you do it is when it takes a long time to get the deal done. (6:33)
  • David talks about the conversation that he had with a guy that he knows well, but he’s not going to mention his name, and the guy was talking about his staffing company. (6:41)
  • David shares that the guy was blinded by the premium, but he wasn’t seeing that he was the fifth agency those people had. (7:24)
  • In David’s opinion, if you take your time on the front end, it’s not like you’re investing days of your life. (8:37)
  • Kyle thinks that getting blinded by the premiums is natural. (9:27)
  • Does Kyle know someone who knows how much they make per hour? (9:38)
  • David thinks that if you’re a producer, and you’re not keeping a log of your time, you’re ruining it. (11:37)
  • Kyle thinks that he ends up losing his time when he has to deal with the smaller business that’s either been referred to him or spending his time quoting, or answering questions and phone calls from them. (12:26)
  • David shares that if you want to be a trusted advisor and you have a value proposition, you have to identify your work rate per hour and figure out on the front end if those deals are worth your time. (13:15)
  • Does David have other formulas? (14:17)
  • Kyle mentions the only issue that always drives him crazy is when the insured is not willing to give the correct information. (17:15)
  • David mentions that once you’ve been in the business for a bit, once you’ve done some research, and you’ve been on a few calls, you know who you’re going to have success with. (18:34)

Key Quotes:

  • “I got a raise to five bucks an hour and I thought I had made it… I thought I’d made my ascension into the aristocracy at that point. It was fantastic. I was 15 making five bucks an hour. That was like legend status at that point.” – David Carothers
  • “You’ve got to define who you want to go after. And don’t deviate from that.” – David Carothers
  • “I think that’s where we fall, man. We have such an opportunity to be in a lucrative occupation where you’re gonna just score serious coin if you write the right type of stuff, that we don’t stop and look at efficiency and how we’re investing our time and what we’re doing.” – David Carothers
  • “You get blinded by the premiums and I think that’s a natural thing, but you’re totally right. I think you need to sit down, and figure out what your worth is when you’re going through this.” – Kyle Houck
  • “Agency principles by and large, when they’re looking at efficiency, when they’re looking to enhance profitability, they always look at the inward portion of the operation to make sure that the service people are turning enough tickets on time, you know that they’re issuing the certificates as quickly as they come in, getting all their tasks closed out all of that because it’s tangible and easy for them to measure.” – David Carothers
  • “The difference between the most successful people in any form of business not just in production, but in any kind of business, is they understand their value. They know what their value is, when you go after this stuff, you might get some endorphin release in your brain that gives you temporary pleasure over the fact that you closed something.” – David Carothers

Resources Mentioned:

The Power Producers Podcast where we are refining and redefining the sales game.

Kyle Houck

Employee

Why Employee Ownership is the Key to Sustainable Agency Growth and Talent Retention

In an increasingly competitive commercial insurance landscape, agency owners are struggling to find long-term solutions for succession planning, talent retention, and business perpetuation. Many have considered private equity sales, others offer limited equity to top producers—but a growing number are discovering a more powerful alternative: the Employee Stock Ownership Plan (ESOP).

Read More »
Sales

How to Reverse Engineer Your Sales Funnel and Crush Your Q4 Insurance Production Goals

As we enter the fourth quarter, many commercial insurance producers begin to panic. Whether you’re behind on your goals or just trying to hit that final sprint, the Q4 crunch is real. But the producers who consistently win don’t treat Q4 as a Hail Mary. They plan with precision, reverse engineer their goals, and execute with ruthless consistency.

In this post, we’ll break down how you can reverse engineer your sales funnel, identify your revenue gaps, and finish the year stronger than you started. Whether you’re writing workers’ comp or cyber liability, these strategies apply across all middle market verticals.

Read More »
wholesale

Mastering Wholesale Partnerships: Submission Strategies, Underwriter Relationships, and Technology Tools for Middle-Market Success

In today’s competitive insurance marketplace, middle-market agencies must leverage every available advantage to win and retain business. One of the most underutilized yet powerful resources at an agent’s disposal is the wholesale market. By establishing strong partnerships with wholesalers, agents can access capacity, expertise, and proprietary programs that are often unavailable through direct channels. However, success in the wholesale arena requires more than simply submitting risks and hoping for the best.

Read More »
Client

How AI-Powered Workflows Are Transforming Sales, Marketing, and Client Communication

In the fast-paced world of commercial insurance, where every hour counts and every interaction matters, producers and agency owners are turning to artificial intelligence not as a replacement for human connection—but as a force multiplier. AI tools like ChatGPT are no longer just novelties or futuristic concepts. They are strategic business assets, helping commercial producers streamline workflows, scale personalization, and reclaim valuable time.

Read More »
Killing Commercial Login