In this episode of The Power Producers Podcast, David Carothers and co-host Kyle Houck interview Guillermo Vera, Risk Advisor at The Bunker Insurance & Risk Management. Guillermo discusses how they approach potential clients, how they are functioning during COVID, and the importance of branding.

Episode Highlights:

  • Guillermo shares his background story. (6:00)
  • Guillermo explains how they are operating during COVID. (15:11)
  • Guillermo discusses their technique of making a personalized video for their prospects. (17:43)
  • On top of their daily workloads, Guillermo says his team aimed to complete 15 calls and 15 videos per day. (22:34)
  • What does the future hold for Guillermo and his team? Is the video strategy still going to be pursued? (29:09)
  • David shares his admiration for bunkeryourrisk.com‘s marketing and branding and encourages listeners to visit the website. (30:20)
  • Guillermo explains how he ensures that their approach is still effective and that the company continues to grow. (32:10)
  • Guillermo shares that they are still working to improve their video quality. (34:39)
  • One of the most important aspects of branding, according to Guillermo, is to be there in people’s faces and to be out there all of the time. (35:41)
  • How much of Guillermo’s previous experience with Med Devices has he been able to use in his current work? (38:43)
  • Guillermo discusses another triumph for his squad. (42:01)
  • David announced that he’ll be publishing his new book called “Dirty 130”. (44:32)

Tweetable Quotes:

  • “One of the more important things about brands, besides just looking good, is being present in people’s faces and constantly being out there.” – Guillermo Vera
  • “Don’t be scared to start, just tweak along the way you’ll be fine.” – Guillermo Vera
  • “I think one of the most important things is to really surround yourself with people who are willing to answer the questions and don’t just brush you off.” – Guillermo Vera

Resources Mentioned:

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Kyle Houck