A Mi Manera with Guillermo Vera, Episode #129

In this episode of The Power Producers Podcast, David Carothers and co-host Kyle Houck interview Guillermo Vera, Risk Advisor at The Bunker Insurance & Risk Management. Guillermo discusses how they approach potential clients, how they are functioning during COVID, and the importance of branding.

Episode Highlights:

• Guillermo shares his background story. (6:00)
• Guillermo explains how they are operating during COVID. (15:11)
• Guillermo discusses their technique of making a personalized video for their prospects. (17:43)
• On top of their daily workloads, Guillermo says his team aimed to complete 15 calls and 15 videos per day. (22:34)
• What does the future hold for Guillermo and his team? Is the video strategy still going to be pursued? (29:09)
• David shares his admiration for bunkeryourrisk.com‘s marketing and branding and encourages listeners to visit the website. (30:20)
• Guillermo explains how he ensures that their approach is still effective and that the company continues to grow. (32:10)
• Guillermo shares that they are still working to improve their video quality. (34:39)
• One of the most important aspects of branding, according to Guillermo, is to be there in people’s faces and to be out there all of the time. (35:41)
• How much of Guillermo’s previous experience with Med Devices has he been able to use in his current work? (38:43)
• Guillermo discusses another triumph for his squad. (42:01)
• David announced that he’ll be publishing his new book called “Dirty 130”. (44:32)

Tweetable Quotes:

• “One of the more important things about brands, besides just looking good, is being present in people’s faces and constantly being out there.” – Guillermo Vera
• “Don’t be scared to start, just tweak along the way you’ll be fine.” – Guillermo Vera
• “I think one of the most important things is to really surround yourself with people who are willing to answer the questions and don’t just brush you off.” – Guillermo Vera

Resources Mentioned:

• Guillermo Vera LinkedIn
• The Bunker Insurance & Risk Management
• David Carothers
• Kyle Houck
• Florida Risk Partners
• The Extra 2 Minutes