Acing Agency Automations with Tech Marketer, Episode #316


In this episode of The Power Producers Podcast, David Carothers is joined by Nick Berry, Dan Mory, and Patrick McBride, the brains behind TechMarketer. They discuss the world of marketing, automation, and how it intersects with the insurance industry.

Key Topics:

  • The importance of marketing in sales and why it’s a specialized skill
  • Introduction of TechMarketer‘s team and their mission to innovate in marketing
  • The difference between self-proclaimed marketers and genuine expertise
  • The significance of having strong operational and agency-side knowledge for effective automation
  • Strategies for automating agency processes to save time and enhance efficiency
  • The critical role of asking “why” to deeply understand and solve agency problems
  • Building trust and being a subject matter expert as a cornerstone for successful marketing

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David Carothers

Kyle Houck

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