Last Updated on: July 20, 2021
Facebook
Twitter
LinkedIn

In this episode of The Power Producers PodcastDavid Carothers and co-host Kyle Houck interview Bobby Schmidt, Director of Digital and Product Marketing at Zywave. Bobby discusses the cloud-based portfolio of solutions and how they are continually working to strengthen the technology platform.

Episode Highlights:

  • David introduces Bobby Schmidt. (1:29)
  • Bobby shares his work background. (2:06)
  • David mentions that Zywave is an excellent tool and he uses it at Florida Risk Partners. (5:04)
  • Bobby says that two of their flagship products are the Broker Briefcase and ModMaster. (6:48)
  • Bobby shares that they wanted to invest substantially in R&D and obtain a thought- out acquisition strategy to become a central partner. (9:00)
  • Bobby says the Broker Briefcase has the ability to boost sales and marketing. (9:19)
  • Are data points done on an individual account by account basis or by industry segment? (13:01)
  • Kyle says the Zywave was introduced to him by when they first met to discuss his onboarding. (15:05)
  • Does the level of data that we get through using the Broker Briefcase campaigns lag compared to what we can get from HubSpot? (24:01)
  • Bobby says they use a marketing automation system in their marketing team. (26:51)
  • Does Bobby foresee anything on the horizon where we’re able to use Zapier integrations? (27:24)
  • What’s on the horizon for Zywave right now? (31:25)
  • Bobby says that leveraging data from miEdge makes prospecting smarter and easier. (32:25)
  • Bobby talks about the MyWave to Client Cloud portal. (37:06)
  • Bobby says that Zywave’s advanced learning management system is applicable to P&C. (37:50)
  • Bobby believes that they can meet the needs of any agency because they have different suite options that are certain solutions packaged together at different levels. (39:48)

Tweetable Quotes:

  •  “A full-service insurance agency, that’s absolutely something Zywave does provide.” – Bobby Schmidt.
  • “The possibilities really are endless, and how to fuel the other technology that we’ve already built are currently in the works.” – Bobby Schmidt
  • “Your system of truth is your source of truth.” – Bobby Schmidt

Resources Mentioned :

The Power Producers Podcast where we are refining and redefining the sales game.

Kyle Houck

Insurance

How AI and Automation Are Reshaping Independent Insurance Agencies

In an industry where tradition often outweighs innovation, artificial intelligence and automation are slowly but steadily reshaping how independent insurance agencies operate. The push toward smarter, more efficient workflows is no longer a matter of if—but when. While many agencies are still evaluating how AI fits into their operations, early adopters are already reaping the benefits of streamlined submissions, faster processing, and actionable data insights.

Read More »
Producers

Coaching, Competition, and Consolidation: Inside the Protege Mindset That’s Reshaping the Future of Insurance Producers

The commercial insurance industry is changing faster than ever—and not always for the better. Consolidation is accelerating. Service levels are declining. Private equity is pushing agencies to scale in ways that strip out the personal touch that once defined the independent channel. But for the producers willing to do the work, lean into mentorship, and sharpen their craft, this isn’t a challenge—it’s an opportunity.

Read More »
Insurance

From Submission Bottlenecks to Scalable Growth: How AI is Empowering Independent Insurance Agencies

The commercial insurance industry is in the midst of a major evolution. The traditional workflows that once drove agency productivity are now dragging down growth, overloading staff, and frustrating owners who are trying to scale efficiently. For independent insurance agencies—especially those in the middle market—adapting to these challenges without increasing overhead is a tightrope walk.

Read More »
Market

The Power of Patient Prospecting: How Education, Niching, and Mindset Drive Middle-Market Success

Few industries reward consistency, discipline, and patience quite like middle-market commercial insurance. Initially, every producer starts with a different story, background, and path into the business. However, the ones who rise are the ones who learn to embrace the long game. Moreover, while success may take time, those who persevere ultimately reap the benefits. Furthermore, this industry values resilience, and those who remain committed often find themselves achieving great success in the end.

Read More »
Work

Reclaiming Purpose in a Distracted World: Empowerment, Emotional Intelligence, and the Future of Work-Life Balance

In today’s performance-obsessed culture, achieving elite status in your profession can often come with a hidden price. Tania Khazaal, known to many as Tanya the Herbalist, knows this truth firsthand. After climbing the ranks in the insurance industry and landing in the top 1% of sales professionals, she found herself at a crossroads. Despite the accolades, international travel perks, and consistent recognition, she was suffering from a quiet crisis: burnout.

Read More »
Insurance

From Confusion to Clarity: How Insurance Agencies Can Unlock Growth Through Strategic Leadership and Culture

In the fast-paced world of commercial insurance, the grind of daily operations often blinds agency leaders to the foundational cracks forming beneath them. Producers are focused on closing deals. Account managers are buried in servicing. Agency principals are juggling leadership, sales, operations, and finance. Yet in the midst of this hustle, many agencies lack the one thing that can unlock the next level of growth: organizational clarity.

Read More »

Test Message

Killing Commercial Login