Building an Agency with a Marketing Plan with Aimey Bryan, Episode #173

In this episode of The Power Producers Podcast, David Carothers and co-host Kyle Houck interview Aimey Bryan owner of Bryan Insurance Agency and Agency Marketing Pro. Aimey discusses the benefits and importance of digital marketing, content creation, and having a learning mindset in business.

Episode Highlights:

• Aimey shares how she got into the insurance industry. (2:38)
• Aimey discusses how she began to write for both personal and commercial markets. (7:28)
• Aimey mentions that they’ve become really good at writing for contractors. (10:15)
• Aimey explains the differences between their services at their Upstate and Long Island offices. (11:24)
• Aimey explains how she balances time between doing work and interacting with third parties, while also ensuring that the agency does not suffer as a result. (15:15)
• Aimey discusses the differences of how she has handled her two agencies before and after COVID. (18:37)
• Aimey believes that you can teach anybody insurance, but not empathy, communicating to people, or taking care of people. (26:38)
• Aimey discusses the benefits of using an automated response system or a chatbot. (30:27)
• Aimey gives advice to anyone wishing to become more involved in their agency’s digital marketing. (42:56)
• Aimey mentions that she has virtual assistants that assist her with the digital aspect of her business. (45:07)
• Aimey gives advice to the younger females who aren’t sure what they want to do. (47:59)

Tweetable Quotes:

• “I helped agents and other small businesses kind of like realizing that there’s a way that you can put your personality for your agency out there.” – Aimey Bryan
• “My advice for agents if you want to do digital is to not be afraid just to jump in and try it. You’re not going to mess something up.” – Aimey Bryan
• “If you’re constantly learning and always have a learning mentality, you’re going to be fine. And you’re going to grow and you’re going to do what you need to do in this business and you’ll be successful.” – Aimey Bryan

Resources Mentioned:

• Aimey Bryan LinkedIn
• Bryan Insurance Agency
• Agency Marketing Pro
• David Carothers
• Kyle Houck
• Florida Risk Partners