driving business through curious leadership with Jon bassfod
Facebook
Twitter
LinkedIn
In this episode of the Power Producers Podcast, David Carothers joined by Jon Bassford, author of the insightful book, “The Curious Leader,” to discuss the transformative power of curiosity in leadership, sales, and personal growth. We explore how an inquisitive mindset fuels innovation, the crucial distinction between a salesperson and a true consultant, and the flaws within the insurance industry’s compensation models. The conversation also touches on the parallels between endurance challenges like running marathons and the journey of leadership, emphasizing the importance of vulnerability, building diverse teams, and fostering psychological safety.

Key Highlights:

The Power of the Curious Leader

Jon Bassford shares the core message from his book, explaining how fostering an inquisitive mindset is the engine for genuine innovation. We discuss the importance of educated risk-taking and creating an environment where acknowledging mistakes is seen as a vital part of individual and organizational development, not a failure.

Salesperson vs. Consultant in the Insurance Industry

The conversation shifts to the insurance sector, where we critique flawed compensation models that incentivize policy-pushing over problem-solving. Using real-world examples like the Fisker Auto bankruptcy, we highlight how true value comes from objective audits and a consultative approach that enhances a client’s risk profile, drawing a clear line between surface-level sales and deep operational consulting.

Leadership Lessons from Marathons and Writing

We explore the powerful metaphors of running a marathon and writing a book. Jon and I discuss how these challenging, introspective journeys teach profound lessons in vulnerability, perseverance, and self-discovery, mirroring the trials and tribulations faced by any effective leader.

Building Psychologically Safe & Diverse Teams

This segment focuses on common leadership pitfalls and the critical need for psychological safety. Jon Bassford offers compelling insights on how leaders can empower their teams by building diverse groups where every individual feels safe to contribute, challenge ideas, and innovate without fear of reprisal.

Connect with:

Visit Websites:

The Power Producers Podcast where we are refining and redefining the sales game.

Kyle Houck

Insurance

Authenticity, Hustle, and Humor: Redefining Success for the Modern Insurance Producer

The insurance industry isn’t known for flash or flair. Most people picture gray suits, paperwork, and words like “renewal,” “loss runs,” or “premium audit.” But a new generation of producers is proving that this business doesn’t have to be boring. They’re showing that authenticity, energy, and creativity can make insurance not only engaging but a platform for meaningful connection and career fulfillment.

Read More »
Data

How Data-Driven Prospecting and CRM Tools Are Reshaping Middle Market Commercial Insurance Sales

If you’re a commercial insurance producer trying to grow in the middle market, you’re probably aware that the old-school prospecting methods—cold calling hundreds of businesses, dropping off trinkets, hoping someone is “coming up on renewal”—are no longer enough. In today’s competitive environment, success isn’t about how many people you reach. It’s about reaching the right people at the right time with the right message.

Read More »
Risk

Turning Risk Into Opportunity: How Property Survivability Data is Transforming the Insurance Landscape – A Conversation with Valkyrie Holmes

Too many agents stop learning once they’ve earned their license. The bare minimum—meeting continuing education requirements—is not enough in today’s climate. Producers often resort to online forums, asking where they can complete CE hours “as quickly as possible.” This mindset directly impacts their ability to communicate complex subjects like reinsurance or risk modeling to clients in an understandable way. As a result, they struggle to retain accounts and close new business in an increasingly competitive market.

Read More »

Test Message

Killing Commercial Login