In this Power Producers Podcast episode, David Carothers dives into the world of email marketing with Jay Schwedelson, founder of SubjectLine. The discussion focuses on how to refine your email marketing strategy, specifically the art of creating subject lines that boost open rates and increase engagement.
David and Jay explore practical tips and insights on how to optimize your email outreach, avoid common mistakes, and ultimately build a more effective email marketing campaign.
David and Jay kick things off by discussing why many businesses struggle with email marketing, especially when it comes to automated cold outreach. Jay emphasizes the importance of shifting the mindset from “selling” to “providing value” in email marketing.
Jay shares insights on the often-overlooked power of subject lines. He explains that small tweaks, like starting with a number, capitalizing words, or using brackets, can significantly increase open rates. He also debunks myths about spam trigger words and emphasizes the importance of clarity and relevance.
David and Jay discuss the value of using personalization in subject lines. Jay explains that the real magic happens when you personalize based on industry, job function, or company name, making the recipient feel like the email is specifically for them.
The conversation shifts to the structure and content of email bodies. Jay suggests keeping emails concise, with no more than 75 words for new prospects and up to 150 words for existing customers. He also shares best practices for using bullet points, white space, and strong calls to action.
Jay explains the importance of writing calls to action in first person. He emphasizes how this simple change can increase click-through rates by over 28%, and he gives practical examples of effective CTA phrasing.
David and Jay talk about the role of urgency in email marketing. Jay advises using FOMO (fear of missing out) to drive action, like mentioning limited spots for events or expiring offers in the subject line and PS.
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