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In this episode of The Power Producers Podcast, David Carothers and co-host Kyle Houck interview Ariel Rivera, the President of Ariel Rivera & Asociados, Inc. and the founder of Deer Insurance. Ariel talks about how he got into the insurance industry, how he came up to launch an agency in Florida, and the significance of building a relationship with the clients.

Episode Highlights:

  • Ariel shares his background and how he started in the insurance industry in 2004. (2:33)
  • Ariel mentions what he liked about the PNC. (5:36)
  • What made Ariel decide to start an agency in Florida? (6:19)
  • Ariel shares the difference between being an agency owner in Puerto Rico and Florida. (11:00)
  • How did Ariel approach his clients during the pandemic? (20:02)
  • Ariel talks about the presentation he did at Innovation. (30:42)
  • What’s the one thing you must check if you’re writing commercial insurance, especially in the middle or large market? (42:34)
  • Ariel shares the significance of learning about the different legislation towards cyber in every state. (50:22)

Tweetable Quotes:

  • “I started learning a little bit about PNC and I loved it, it stole my heart. I like the dynamic and the hustle. I still love life insurance, don’t get me wrong. PNC is just more active, there are many more ways you can help lots of people and I just love it.” – Ariel Rivera
  • “When you move forward starting your agency, you need to start thinking about all the people you serve and all the people you’re responsible for. One of the things I always say is, it doesn’t matter whether you do two pages, one page or 100 pages, it’s all about planning.” – Ariel Rivera
  • “I’m super involved in the insurance industry. I’ve been doing this for 17 years and I’ve been involved in it for probably 12 now.  Get involved, get some medication, study, learn. It’s a great industry to be in.” – Ariel Rivera

Resources Mentioned:



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