How Do You Prepare for a Marketing Drop | Shoptalk Series, Episode #83

In this episode of The Power Producers Podcast, David Carothers and co-host Kyle Houck discuss how to prepare for a marketing drop. 

Episode Highlights:

• Kyle discusses how he tries not to overcomplicate things, which is one of his key points in how he prepares for a market drop. (1:55)
• Kyle shares that he looks at social media for owners, CEOs, and people who are typical decision-makers. (4:33)
• David explains that, for him, the key has always been to personalize the marketing drop as much as possible. (6:20)
• David discusses how ProWriters can easily be used to personalize its user experience and how preparation can be done weeks in advance. (9:11)
• Kyle shares that the return to work program is one of the cyber world’s positive impacts on a business. (11:05)
• David shares that you need to think about who your audience is, learn about your audience, and then determine what the best angle is to go in with based on that limited research that you have. (13:16)

Tweetable Quotes:

• “One of the places on the website that I think sometimes gets overlooked is the “about us,” or the “people.” If you can find some of these websites, they have really good ones.” – Kyle Houck
• “I think the other thing you could do is simply compliment them on their website. Let them know you’ve been on it. If their website is better than average, tell them so.” – David Carothers
• I think that you can literally create a marketing drop around any subject, you want to create a marketing drop around, doesn’t matter what it is, you know, it’s just a matter of taking the time to think it through.” – David Carothers

Resources Mentioned:

• David Carothers
• Kyle Houck
• Florida Risk Partners
• The Extra 2 Minutes