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In this episode of The Power Producers Podcast, David Carothers and co-host Kyle Houck interview Matt Masiello, the CEO of SIAA. Matt talks about his career in the insurance industry, the services they provide at SIAA and gives a little background about his book entitled, Insurance Agency 4.0.

Episode Highlights:

  • Matt gives a brief background about SIAA. (5:25)
  • Matt shares why some people don’t embrace technology. (7:54)
  • Matt mentions the goal of his book. (8:12)
  • Matt shares the process they have that needs to be followed. (12:14)
  • What was the scenario that led Matt to write the book? (14:11)
  • Matt shares the opportunities they had during the pandemic. (26:30)
  • Matt mentions the main service they provide. (30:07)

Tweetable Quotes:

  • “If I was to sort of sum the book up in a sentence it was, I just want to try and help agencies create a cadence to develop a process to embrace technology, that’s what we’re trying to accomplish there.” – Matt Masiello
  • “Between COVID and my experience, I just think there’s a great opportunity for independent agencies to fortify their business. The industry now knows that independent agencies are not going anywhere and they’re ready to invest in us. We have to invest in ourselves too.” – Matt Masiello
  • “This was the opportunity for us to not be seen as the local insurance agent. This was the opportunity for us to be seen as a peer entrepreneur in the community that cared, was an anchor in the community for other businesses, and assumed a leadership position for our clients.” – Matt Masiello

Resources Mentioned:

The Power Producers Podcast where we are refining and redefining the sales game.

Kyle Houck

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