In this episode of the Power Producers Podcast, David Carothers interviews Jim Matuga, the founder of Interaction Media and creator of StoryMaker, a SaaS platform that leverages AI to help agencies and producers tell compelling stories that drive sales. They dive into the importance of storytelling, content creation, and how to connect with customers on a deeper level by using generative AI.
Jim shares how most businesses communicate through features and benefits but miss the mark by not addressing the internal problems of their customers. A compelling story focused on the customer as the hero is what builds trust and connection.
David adds that too many salespeople listen with the intent to respond rather than understand. Empathy, listening, and understanding are key elements that lead to trust and, eventually, sales.
Jim explains how StoryMaker automates the content creation process by utilizing a company’s existing content and an AI-driven framework to craft 30-second pitches, emails, blog posts, social media content, and more.
StoryMaker learns your business voice, saving time while keeping the messaging authentic. Jim discusses how he used StoryMaker to create his business’s story arc, and how it has been transformative for clients in various industries.
Both David and Jim agree that AI, particularly generative AI, is one of the biggest technological transformations since the internet. AI tools like StoryMaker and ChatGPT allow businesses to create personalized, authentic content quickly, which can be tailored to the needs of different audiences.
Jim highlights how StoryMaker allows non-writers, like insurance agents or other sales professionals, to create high-quality content without needing advanced writing skills. This includes emails, blog posts, and social media content—saving time while producing effective marketing materials.
David shares his experience using AI to simplify complex insurance topics, explaining how ChatGPT helps him create content that resonates with audiences without overwhelming them with technical jargon.
David emphasizes that the AI-generated content must match the salesperson’s voice to ensure authenticity. Without this alignment, there’s a risk of disconnect between the content and the real person behind it, which can damage the trust built through inbound marketing.
Jim introduces StoryMaker’s feature of crafting professional email responses, saving users time and ensuring their tone is appropriate, even in contentious situations. David highlights how this helps avoid emotionally charged or poorly worded responses that could hurt relationships.
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The Protege Season 3 cast met with special guest mentor Charles Specht to talk about what it really takes to build a million dollar book of business in the commercial insurance world. The result was one of the most valuable mentoring sessions the group has ever had.
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You could feel it—every producer, coach, and guest mentor knew this was the official start of something special. The conversation wasn’t just about competition. It was about purpose, legacy, and growth.
Hosted by David Carothers, creator of The Protege and founder of Killing Commercial, this kickoff call set the tone for what Season 3 will represent: a proving ground for producers who are ready to work harder, think deeper, and build something that lasts.
Influence is one of the most powerful tools we have in business, leadership, and personal life. Used well, it inspires people, builds trust, and creates ethical results. Used poorly, it can slide into manipulation and self-interest.
Reinvention is one of the most powerful themes in the insurance industry. Some of the best commercial producers in the country did not grow up wanting to sell insurance. They did not study risk management in college. They did not come from an agency family. They found this industry after they tried something else. They found it after life pushed them toward a career where performance, autonomy, and mindset determine the outcome.
The most successful producers in the middle market did not get there because they quoted faster, smiled bigger, or knew how to talk longer. They got there because they learned how to differentiate themselves so clearly that prospects had no choice but to see them as trusted advisors. They learned to operate like businesspeople first and insurance technicians second. They learned how to tie operational mechanics to insurance outcomes. They learned how to control their time, their pipeline, and their future.
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