Keeping it in the Family with Mike Crowley, Episode #47

In this episode of The Power Producers Podcast, David Carothers and co-host Kyle Houck interview Mike Crowley, Vice President at Crowley Insurance Agency. Mike talks about joining a legacy multigenerational insurance agency and how he changed the mindset of his traditional home town family agency to one of the most advanced small independent agencies.

Episode Highlights:

• David introduces Mike Crowley. (1:29)
• Mike shares that he’s the third generation agency owner of Crowley Insurance. (1:59)
• Mike mentions that he wants to build an agency, where people are welcome to join if they choose to and want to, but they have to earn it. (6:39)
• Mike shares that if you’re putting your agency in a position to do something, you’re not going to have a problem getting business. (21:36)
• Mike mentions that you should make certain small changes before you start adding expenses because you might feel disappointed with the result. (25:17)
• Mike shares that one of the biggest problems that people have with technology is that they don’t want to learn it. Therefore, they don’t want to adapt it and get everybody on board. (28:23)
• Mike shares that when it comes to acquisitions, they had some successful acquisitions, but it’s because they know the agent, they know the business, and they’re looking to stay in that more local mindset. (35:05)
• Mike mentions that most people don’t know how to find where the landing pages are, let alone how to customize them. That’s why people don’t take time to learn how to utilize their back end tools. (42:56)
• Mike shares that his goal in doing a hundred videos in 100 days, was for the fact that Ryan Hanley called out people that said, nobody’s ever done this. (48:40)
• Mike mentions that if you can develop educational tools and materials to make it easier for your clients, regardless of what their mindset is, you’re going to be successful. (51:53)
• Mike shares that he opened his Google Analytics yesterday, and he saw that the top-ranking topic for the past week was the blog that he wrote four years ago, about the difference between an independent and a captive agent. (1:01:49)

Tweetable Quotes:

• “You have to learn how to do it, and you have to learn how to do it differently because things are changing rapidly, and your business is not going to be successful.” – Mike Crowley
• “During the COVID shutdown, during when everybody started to work from home, or whatever the case may be, we didn’t see any kind of pushback or drop because our clients are used to dealing with us” – Mike Crowley
• “If you can create a constant flow, where you’re constantly putting out videos, written pieces, and all the other stuff is the way that people are going to communicate with you. They’re going to absorb your information so that when they’re ready to buy, they know that they’re calling you. They know who you are, you built the brand for your niche or territory if you’re on a community basis.” – Mike Crowley

Resources Mentioned:

• David Carothers LinkedIn
• Kyle Houck LinkedIn
• Florida Risk Partners
• The Extra 2 Minutes
• Mike Crowley LinkedIn
• Crowley Insurance Agency