Transforming Vehicle Warranties: How Insurance Agents Can Unlock New Revenue Streams
January 14, 2026
blog clinton houck
Killing Commercial Login
Last Updated on: March 8, 2023
Read More »
Read More »
Read More »
Read More »
Read More »
Read More »
Facebook
Twitter
LinkedIn
In this episode of The Power Producers Podcast, David Carothers and co-host Kyle Houck interview Simon Mainwaring, bestselling author of Lead With We & We First and the host of the We First podcast. Simon shares his insights on the importance of having a positive social impact as a business and how businesses can effectively brand and market their impact.
Episode Highlights:
- Simon discusses how his experience as the Worldwide Creative Director at Olgivy, working on campaigns with big brands, including Nike and Adidas, shaped his first and second books. (2:55)
- Simon explains that the reality of the society we live in requires businesses to have a positive impact, and you have to communicate that story, which is what people will react to. (9:20)
- David believes that there’s a lot to be learned from the big brands from a marketing standpoint. (15:38)
- Simon mentions that to avoid greenwashing, companies should establish a purpose, create a relational dynamic with customers, align their products with customer values, and regularly check in with customers to offer products that meet their changing needs. (17:32)
- Simon discusses the importance of building trust and understanding customers’ values and pain points to reverse engineer offerings and products, which leads to increased sales and customer loyalty. (23:12)
- Simon explains that in order to build a business by doing good, it is important to communicate in a collaborative way, using language that emphasizes mutual benefit, and to switch between self-directed signals and a collaborative sales process, as outlined in the book “Lead with We”. (28:50)
- David discusses the importance of ingraining a consistent culture throughout an organization, which should be adopted by everyone from top to bottom and align with the organization’s core values, rather than just being implemented for the sake of increasing sales or profitability. (38:05)
- Simon mentions that aligning personal values with professional life can enhance personal well-being and improve business, leading to deeper connections, integrity, and authenticity in sales. (44:22)
Tweetable Quotes:
- “It’s not just about making money for money’s sake, it’s also about being sustainable and creating this sort of regenerative future.” – Simon Mainwaring
- “It’s really about sales and it’s really about doing homework on the companies or the customers you’re talking to and really understanding where their pain points are. And reverse engineering out of that, you’ll get a completely different result, you’ll book a lot more business and they’ll stay with you a lot longer because they like who you are and how you’re showing up in the world.” – Simon Mainwaring
- “The book that I just came out with called “Lead with We”, was designed to equip us with the language that will allow you to communicate the right way, and to build your business by doing good.” – Simon Mainwaring
Resources Mentioned:
Kyle Houck
From Contestant to Champion: Lessons from The Protege’s First Mentor Call
January 12, 2026
You could feel it—every producer, coach, and guest mentor knew this was the official start of something special. The conversation wasn’t just about competition. It was about purpose, legacy, and growth.
Hosted by David Carothers, creator of The Protege and founder of Killing Commercial, this kickoff call set the tone for what Season 3 will represent: a proving ground for producers who are ready to work harder, think deeper, and build something that lasts.
Ethical Influence and Faith: How Biblical Principles Align with the Psychology of Persuasion
January 7, 2026
Influence is one of the most powerful tools we have in business, leadership, and personal life. Used well, it inspires people, builds trust, and creates ethical results. Used poorly, it can slide into manipulation and self-interest.
From Med Device to Middle Market: Lessons on Sales, Risk Management, and Reinventing Yourself in the Insurance Industry
January 6, 2026
Reinvention is one of the most powerful themes in the insurance industry. Some of the best commercial producers in the country did not grow up wanting to sell insurance. They did not study risk management in college. They did not come from an agency family. They found this industry after they tried something else. They found it after life pushed them toward a career where performance, autonomy, and mindset determine the outcome.
From Executive Leadership to Field Underwriting: Lessons Producers Can Learn from Aaron Puchbauer’s Transition into Middle-Market Insurance
December 31, 2025
The most successful producers in the middle market did not get there because they quoted faster, smiled bigger, or knew how to talk longer. They got there because they learned how to differentiate themselves so clearly that prospects had no choice but to see them as trusted advisors. They learned to operate like businesspeople first and insurance technicians second. They learned how to tie operational mechanics to insurance outcomes. They learned how to control their time, their pipeline, and their future.
Protecting Your Middle Market Accounts with High Net Worth Referral Strategies
December 29, 2025
In commercial insurance, the most dangerous threats to your book of business aren’t always visible on the loss runs. One of the most overlooked vulnerabilities for middle market producers is ignoring the personal lines needs of their business owner and executive clients.