In this episode of The Power Producers Podcast, David Carothers and co-host Kyle Houck interview Chris Langille, Founder of Advisor Evolved. Chris talks about website development, the importance of SEO and pay-per-click, knowing the entire process from top to bottom in doing niche marketing, and the importance of having a VA in the organization.
- David introduces guest Chris Langille. (1:24)
- What does Chris Langille do with traffic generation? (4:14)
- Chris Langille talks about how often things change in business throughout the course of a year or two. (7:25)
- Chris Langille shares his unique background story. (11:47)
- Chris Langille got to the point where he was running the agency by himself. (14:31)
- Chris Langille talks about website marketing. (17:05)
- What is the mistake that most people make with marketing? (22:32)
- There are certain things that you shouldn’t waste your time on and there are certain things that you should spend time and money on. (22:52)
- Why is insurance a very competitive industry? (26:54)
- What is Chris’ biggest obstacle when he engages with agencies that he runs into? (28:24)
- Chris Langille talks about how they started doing search ads for trucking. (38:08)
- Chris Langille shares that they are on the process of buying data from google. (42:25)
- What would be Chris Langille’s advice to somebody who wants to revamp their marketing efforts? (54:28)
3 Key Points:
- It’s a tough industry to be in. You will be beaten up in this industry, by clients, by carriers, you have to have thick skin and you have to be able to take action.
- In doing niche marketing, you have to think from the beginning who are your markets, what is the service overhead for that type of account, if the underwriter likes you, or hates you.
- If you’re going to have a website, you have to also think about how you’re going to get traffic to the site so that you can actually use it as a revenue generation tool.
- “Don’t think about the cost as an expense. Think about it as, “If I can outspend my competitors, I’m gonna win.”” –Chris Langille
- “You got to have the right mindset with it. You can’t put your website in the marketing expense column anymore. It’s the cost of doing business, it’s like your electric bill.” –Chris Langille
- “We have to educate the person first and then they become a client and that’s sort of always been our approach.” –Chris Langille