In this episode of Power Producers Shoptalk, David Carothers dives into an overlooked strategy for building credibility and positioning yourself as an expert—getting published. He shares insights on leveraging niche industry publications, self-publishing books, and using content marketing as a powerful tool to generate inbound opportunities. David emphasizes that credibility isn’t about being the most well-known—it’s about being the most trusted, and one of the fastest ways to build trust is by putting valuable knowledge in front of your ideal audience.
Most industry magazines lack content on safety, insurance, and risk management. David explains how offering well-written articles can establish credibility, create new business opportunities, and even lead to ongoing contributor roles.
Publishing a book isn’t as complicated or expensive as people think. David shares how niche professionals can self-publish books for minimal cost, control their audience data, and use them as high-value marketing assets.
A single webinar, blog series, or podcast can be repackaged into multiple formats—books, emails, short-form videos, and more. David outlines how professionals can leverage this approach to create a steady stream of valuable content.
For those looking to take niche expertise further, David discusses how captive insurance models allow agencies to retain underwriting profits, offering a smarter way to manage risk while increasing revenue.
David previews next week’s topic—how to turn trade shows into high-value lead generators rather than just handing out business cards. He’ll break down strategies to maximize return on time and money spent.
The insurance industry has changed drastically in recent years, with one of the most significant shifts being the rise of the remote workforce. While remote
The insurance industry is at a technological crossroads. For decades, operations have been fragmented, with multiple systems, manual workflows, and siloed data defining how agencies function. But the rise of artificial intelligence (AI), cloud-based CRM, and integration tools is ushering in a new era—one where automation, real-time insights, and seamless client experiences are possible.
The challenge of recruiting and retaining top-producing talent has pushed many agency principals to rethink how they reward long-term performance and loyalty. One of the
As the commercial insurance industry continues to evolve, independent agencies face mounting pressure from large brokerages that have the financial horsepower and digital infrastructure to
As someone who trains commercial insurance producers nationwide, I’ve seen firsthand that remote success hinges not just on tools and workflows, but on people feeling heard, supported, and connected. This post explores the key strategies that agency leaders can use to build emotional connection and employee engagement in a remote insurance agency, using lessons drawn from real-world experience and thoughtful leadership.
Fleet safety is a growing concern for businesses that rely on commercial vehicles. With increasing insurance premiums, rising accident rates, and evolving regulatory requirements, companies must take proactive measures to
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