Last Updated on: January 23, 2024
Facebook
Twitter
LinkedIn

In this episode of The Power Producers Podcast, David Carothers and co-host Kyle Houck interview Billy Van Jura, Owner of Birchyard. They discuss the need for creativity in the insurance industry, redefining the middle market, and the impact of technology on business expansion and client services.

Key Topics:

  • The importance of creativity and innovative thinking in the highly regulated insurance industry
  • Billy Van Jura’s journey from Liberty Mutual to starting Birchyard and his decision-making process in naming the agency
  • Discussion on the definition and segmentation of the middle market in insurance and its implications
  • The significance of understanding and catering to different customer segments in the insurance business
  • Leveraging technology and data to enhance client service and expand business opportunities
  • Strategies for personal lines marketing and the potential of using direct mail for generating leads
  • The value of nurturing and training insurance agency staff to capitalize on available opportunities

Connect with:

Visit Websites:

The Power Producers Podcast where we are refining and redefining the sales game.

Kyle Houck

Protege

From Contestant to Champion: Lessons from The Protege’s First Mentor Call

You could feel it—every producer, coach, and guest mentor knew this was the official start of something special. The conversation wasn’t just about competition. It was about purpose, legacy, and growth.

Hosted by David Carothers, creator of The Protege and founder of Killing Commercial, this kickoff call set the tone for what Season 3 will represent: a proving ground for producers who are ready to work harder, think deeper, and build something that lasts.

Read More »
Insurance

From Med Device to Middle Market: Lessons on Sales, Risk Management, and Reinventing Yourself in the Insurance Industry

Reinvention is one of the most powerful themes in the insurance industry. Some of the best commercial producers in the country did not grow up wanting to sell insurance. They did not study risk management in college. They did not come from an agency family. They found this industry after they tried something else. They found it after life pushed them toward a career where performance, autonomy, and mindset determine the outcome.

Read More »

Test Message

Killing Commercial Login