Last Updated on: January 23, 2024
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In this episode of The Power Producers Podcast, David Carothers and co-host Kyle Houck interview Billy Van Jura, Owner of Birchyard. They discuss the need for creativity in the insurance industry, redefining the middle market, and the impact of technology on business expansion and client services.

Key Topics:

  • The importance of creativity and innovative thinking in the highly regulated insurance industry
  • Billy Van Jura’s journey from Liberty Mutual to starting Birchyard and his decision-making process in naming the agency
  • Discussion on the definition and segmentation of the middle market in insurance and its implications
  • The significance of understanding and catering to different customer segments in the insurance business
  • Leveraging technology and data to enhance client service and expand business opportunities
  • Strategies for personal lines marketing and the potential of using direct mail for generating leads
  • The value of nurturing and training insurance agency staff to capitalize on available opportunities

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The Power Producers Podcast where we are refining and redefining the sales game.

Kyle Houck

Captive

Captives Have Moved Downstream: Why Middle-Market Producers Must Master the Conversation—Or Get Left Behind

For most of my 20-year career, captives felt like something reserved for the insurance elite—the jumbo accounts, the Fortune-level operations, the companies with multimillion-dollar manual premiums and entire departments dedicated to risk management. If you had asked me ten or fifteen years ago whether a $250,000 account was a legitimate captive candidate, I would’ve laughed. I thought captives were reserved for companies so complex and so large that the only rational way to insure them was to build an insurance company around their risk.

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