In this episode of The Power Producers Podcast, David Carothers and co-host Kyle Houck interview Aaron Gordon, the Vice President of Gordon Companies Insurance Services. Aaron talks about how he became the bridge between old school service and new age technology and his niche focus on the commercial business.

Episode Highlights:

  • Aaron shares the technology story that they have. (10:39)
  • Aaron shares how people pay by paper checks. (12:57)
  • What’s the story behind Aaron’s LinkedIn profile? (14:40)
  • Aaron mentions what he tells to any new producer that he speaks to. (23:15)
  • Aaron shares his niche focus on the commercial business. (26:17)
  • Aaron shares the time when he was personally a victim of identity theft. (31:43)
  • Aaron mentions the difference between EPLI and cyber. (35:11)
  • Aaron shares why people must have a good relationship with their financial institution. (51:03)

Tweetable Quotes:

  • “If we want to call ourselves trusted advisors and experts, we don’t mean you have to write a 100-page thesis.” – Aaron Gordon
  • “One of the reasons why I love being on the PNC side is because our renewals are equally as valuable to us as a piece of new business, meaning that you can strengthen your relationships to get better referrals.” – Aaron Gordon
  • “I don’t think that on the financial management side of a business, people should become so financially dependent on technology. They don’t know what’s going on in their business, it can spin quickly.” – Aaron Gordon

Resources Mentioned:


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Kyle Houck


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