Our Best Cyber Hack | Shoptalk Series, Episode #108


It’s Cyber Awareness Month and in this episode of The Power Producers Podcast, David Carothers and co-host Kyle Houck share their Number 1 hack for writing Cyber in bulk.

Episode Highlights:

  • David explains that Managed Services Providers “MSP’s” are one of the areas where we have the ability to generate opportunities right now. (2:11)
  • Kyle believes that there are a number of MSP’s that assume they know more than everyone else just because they are IT professionals who understand how things operate and how to defend themselves. (3:36)
  • Kyle shares his observation that several MSPs perform a variety of other things, such as installing security cameras, alarm systems, key fobs, and gate stuff. (6:45)
  • David explains that KPA is significant because it has a certificate-tracking function, and utilizing a certificate as a lead source is important. (8:28)
  • David mentions that we simply need to take a breather and look around to find opportunities to write new business. (13:06)
  • David discusses that the number one hack for writing cyber in bulk is to review the master services agreement for managed services providers or anybody else and inform them that your risk management recommendation is that their clients have Cyber. (14:12)

Tweetable Quotes:

  • “People, if you’re not using certificates as a lead source, you are missing the boat.” – David Carothers
  • “We just got to stop and breathe and look around. If we do, we’re going to find every opportunity we can to write new business, and that is it.” – David Carothers
  • “Review the Master Services Agreement for Managed Services Providers or anybody else. Tell them that your risk management recommendation that their clients have cyber and sit back and let the leads roll in.” – David Carothers

Resources Mentioned:

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David Carothers

Kyle Houck

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