Post COVID Marketing Drops | Shoptalk Series, Episode #57

In this episode of The Power Producers Podcast, David Carothers and co-host Kyle Houck discuss the three things that you need to have when doing marketing drops and why there has been more cyber exposure nowadays.

Episode Highlights:

• David mentions why he’s anxious about some of the things that they were doing that are different. (2:50)
• Kyle shares a story about researching on the front end for several companies that he was going to drop on. (3:27)
• David gives the three things that have to happen in the actual collateral. (4:19)
• Kyle shares why there has been more cyber exposure for companies. (5:49)
• David mentions one of the things he knew after 20 years of working in the industry. (7:51)
• David gives a couple of facts about utilizing Guard on the workers’ comp. (11:08)
• Kyle mentions what he was doing before the pandemic happened. (16:06)

Tweetable Quotes:

• “I don’t care if the person’s there or not, that’s not why I’m doing the drop. If they’re there and I can talk to them, that’s a bonus. I’m just trying to get the correct info and introduce myself.” – Kyle Houck
• “I think that if you have those three things in there, you have three talking points. We talked about the gatekeeper deal just to keep the conversation going. You have three talking points and I think there’s a pretty good chance that you can get to the right person. – David Carothers
• “I think at the end of the day, all we need to worry about is what we’re doing for these drops. Educate yourself. Go in there with questions prepared and you’re gonna ultimately be successful.” – David Carothers

Resources Mentioned:

• David Carothers LinkedIn
• Kyle Houck LinkedIn
• Florida Risk Partners
• The Extra 2 Minutes