Facebook
Twitter
LinkedIn

In this episode of The Power Producers Podcast, David Carothers and co-host Kyle Houck interview Sandra Gebhardt, an Online Marketing Strategist. Sandra discusses her expertise and strategies in building a brand and marketing effectively on digital platforms.

Episode Highlights:

  • Sandra shares her personal story of facing challenges such as her husband’s brain tumor diagnosis and navigating a non-compete agreement while pregnant with their son. (1:55)
  • Sandra discusses the importance of having the right mindset in marketing, understanding the true nature of building a brand, and recognizing the impact of controlling the message. (9:20)
  • David emphasizes the significance of personal branding and authenticity in marketing and the necessity of professional management for digital advertising campaigns. (15:43)
  • Sandra believes that building a strong organic presence, having a good paid strategy, and implementing a marketing strategy is crucial for building a solid foundation in marketing.  (25:59)
  • Sandra explains that in the online world, we only have one-quarter of a second to capture someone’s attention, and it takes an average of 21 brand exposures before someone makes a buying decision. (30:43)
  • Sandra discusses the 5x5x5 method for digital marketing: send five connection requests, interact on five posts, and send five valuable direct messages every day, while also posting about yourself and your interests to build relationships online. (37:29)
  • Sandra mentions that she has a website where you can find information about her marketing services, as well as an app available for download with free training on the 5x5x5 methods. (52:40)

Tweetable Quotes:

  • “I speak at different events, and I train 95% of my clientele or insurance agents on how to build their own foundational marketing using social media platforms, mainly Facebook and LinkedIn.” – Sandra Gebhardt
  • “When you build a strong organic presence, when you have a good paid strategy, when you have a marketing strategy, you’re building a foundation, and that can’t be shook, your ads only get better as the pixels grow, as you learn the process of how to close an internet lead.” – Sandra Gebhardt
  • “When we’re talking about mindset, what do you need to know? There’s a huge difference between content creation and building a brand.” –  Sandra Gebhardt

Resources Mentioned:

The Power Producers Podcast where we are refining and redefining the sales game.

Kyle Houck

Risk

From InsurTech to Relationship-Driven Risk Management: Lessons for Modern Insurance Producers – A Conversation with Brett Fulmer

In a constantly evolving insurance landscape, commercial producers are being forced to adapt—quickly. Between InsurTech advancements, shifting market conditions, and increasing client expectations, producers must learn how to balance innovation with deep relationship-building and technical risk expertise. On a recent episode of the Power Producers Podcast, industry veteran David Carothers sat down with Brett Fulmer, principal at Newport Beach Insurance Center, to talk about navigating these dynamics with authenticity and strategy. What followed was a roadmap for producers who want to succeed in today’s middle market.

Read More »
Insurance

How Successful Insurance Producers Can Stay Grounded, Build Respect, and Avoid the Arrogance Trap

In the commercial insurance industry, success can come fast—especially for driven producers who are focused on the middle market. The money starts coming in, the book grows, and you find yourself standing in rooms where you once only dreamed of being. But with that success comes a subtle trap—one that’s caught more than a few top producers off guard: arrogance.

It’s not always loud or obvious. Sometimes, it’s the silent erosion of empathy. Other times, it’s the misplaced belief that your way is the only way. In this post, I want to explore how insurance producers can stay grounded even as their careers take off, how they can build respect by honoring where they came from, and how to avoid becoming the very kind of producer people whisper about after conferences for all the wrong reasons.

Read More »
Killing Commercial Login