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In this episode of The Power Producers PodcastDavid Carothers and co-host Kyle Houck interview Bradley Flowers, Founder of Portal Insurance and Co-Host of The Insurance Guys Podcast. Bradley discusses content creation, where you should spend your ad dollars, and how to build your brand and market your business.

Episode Highlights:

  • David introduces Bradley Flowers. (1:24) 
  • Bradley shares how he met David. (2:25)
  • Bradley shares his story and his work background. (3:29)
  • Bradley shares how he got into the insurance industry.  (4:55)
  • Bradley talks about working at a state farm agent to learn P&C. (6:38)
  • Bradley talks about The Insurance Guys Podcast. (7:26)
  • Bradley says that they use the podcast as a vehicle to get to know people like Ryan Hanley. (7:56)
  • Bradley shares how he started the Portal Insurance. (8:13)
  • David shares how he invites his guest to join him in the podcast. (9:45)
  • David talks about the email that he received from Josh Gurley. (10:01)
  • Where would Bradley advise producers or agencies to start over building their brand? (17:27)
  • Bradley talks about the video studio he built at the back of his office. (19:27)
  • Bradley shares his own process of creating content. (24:31)
  • Bradley believes that people should create the content they’re most passionate about. (30:55)
  • Bradley shares what happened to Mitch Gibson after following his advice. (36:13)
  • Bradley just started a local podcast. (37:07)
  • Bradley says that podcasts can become the epicenter of all of your marketing where everything is derived from. (40:05)
  • Bradley shares the keys to their success. (43:08)
  • David says that wegotyourpodcast.com as an easy, out of the box way to get your podcast produced. (45:44)
  • What has been the biggest challenge of Bradley? (48:08)
  • Bradley talks about the first content he created. (59:13)

Tweetable Quotes:

  • “One thing that I love to do is I just love connecting with people.” – Bradley Flowers
  • “I’m a big believer in hiring against your weaknesses.” – Bradley Flowers
  • “The key is not reaching a bunch of people. The key is finding the right ones” – Bradley Flowers

Resources Mentioned :

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Extra 2 Minutes