Slowing Down to Speed Up with Michael Weaver, Episode #301


In this episode of The Power Producers Podcast, David Carothers interviews Michael Weaver and Courtney Weaver of Weaver Sales Academy. Michael and Courtney discuss their journey from launching an insurance agency to creating a training platform that revolutionizes sales tactics in the industry and the importance of transformational relationships over transactional selling.

Episode Highlights:

  • Courtney discusses their journey of starting a scratch insurance agency and eventually creating a sales academy to bridge the gap between corporate training and practical application. (2:06)
  • Michael mentions that education is vital to empowering customers and shifting the focus from selling to educating and solving their problems, ultimately making the product or policy sell itself. (9:53)
  • Michael discusses how slowing down and focusing on building relationships and offering multiple products to each household is the key to success as an insurance professional. (25:46)
  • Courtney explains that it is important for salespeople to go the extra step and ask for referrals, as there is a lot of unseen word-of-mouth marketing happening that they cannot control. (30:04)
  • Michael mentions that in today’s fast-paced world, taking the time to do something differently and making people feel special can have a lasting impact. (36:18)
  • Courtney shares that in order to overcome discomfort and improve in any aspect of life, it is necessary to have conversations and ask for what you want, even if it means facing rejection multiple times. (44:31)
  • Michael mentions that his book “Game Changer: Taking Your Insurance Agency to the Next Level” is available on Amazon and Audible, making it a valuable resource for personalized agents looking to elevate their insurance business. (50:21)

Tweetable Quotes:

  • “Sales Academy was born to really to fill that gap between corporate training, and how to actually apply that, and that was in 2018. And now we help over 5000 insurance agents across the country, make more money and have more fun being in this space.” – Courtney Weaver
  • “Education equates to empowerment. And when you’re empowering a customer, you’re not selling anything anymore.” – Michael Weaver
  • “If you just make that individual priority that you’re talking to right, then you will leave every single day feeling more fulfilled, and not feeling like a product pusher.” – Michael Weaver

Resources Mentioned:

The Power Producers Podcast where we are refining and redefining the sales game.

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David Carothers

Kyle Houck

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