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In this episode of The Power Producers Podcast, David Carothers and co-host Kyle Houck interview Simon Severino, CEO of Strategy Sprints GmbH. Simon talks about why they work best with high ticket B2B office and what Strategy Sprints is all about.

Episode Highlights:

  • Simon shares his background. (2:34)
  • What’s Simon’s favorite template that he created? (5:37)
  • Simon shares how their system has been helpful. (9:13)
  • Simon explains how they came up with the name Strategy Sprints. (14:38)
  • Simon shares one of the biggest mistakes of a company that utilizes their services. (16:32)
  • What kind of data is Simon looking for? (18:27)
  • Simon shares why HubSpot and Salesforce are helpful tools. (21:18)
  • What are some of the business websites that people should be looking at to optimize? (24:10)
  • Simon explains how the long sales cycle in B2B complex sales has evolved. (30:33)
  • Simon gives more knowledge about Strategy Sprints. (43:57)

Tweetable Quotes:

  • “Finding the right things that are working for you and doubling down on what you have cut from that one part. You are already good at that now. Your doubling efforts and budget will outperform them.” – Simon Severino
  • “A complaint is wonderful. If I catch it before the customer catches it, a complaint is wonderful if I can catch it quickly and turn that into a magic moment.If it’s too late, then a complaint is a viral error.” – Simon Severino
  • “Don’t go for fancy, go for effective. Effective tells you three to five numbers in marketing of sales and operations.” – Simon Severino

Resources Mentioned:

 

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Kyle Houck