The Deeds Sessions 1 | Shoptalk Series, Episode #101


In this episode of The Power Producers Podcast, David Carothers sits down with Ryan Deeds of Ennabl. Ryan asks David go through a typical Ennabl discovery process to illustrate what Ennabl does specifically to enable agencies to make themselves better.

Episode Highlights:

  • Ryan discusses his experiences working with insurance agencies and Insurtech companies. (3:23)
  • David discusses having his staff, particularly his account managers, work remotely these days. (9:28)
  • David explains that the only way he could go out and create middle market accounts was to identify who his ideal prospect was and stick to it. (13:07)
  • David explains how many accounts he has for his company’s revenue. (17:39)
  • David mentions that he created a series on how to Build Passive Revenue Streams in your Agency. (25:25)
  • David explains that the majority of their work is in residential service contractors and light manufacturing, such as cabinetry. (31:13)
  • David shares how many carriers they have and how many of them are core relationships. (33:04)
  • David explains why your operation should not have more than two or three wholesalers. (37:36)
  • David explains that the only thing his producers do with Hawksoft is build the policy shell. (42:51)
  • David discusses his projected growth for Florida Risk. (45:29)
  • Ryan explains his takeaways from David’s experiences, as well as what he wants to learn about in their next conversation. (47:13)

Tweetable Quotes:

  • “As a 20 year old, I never thought in a million years that I would love insurance agencies but that’s kind of because I grew up in them and my career was based in them and the people that the people in Independence are just the best and they’re just great people great families” – Ryan Deeds
  • “My agency, still from a technology standpoint, and the ability to handle service work for customers, very much resembles the agency that I started in the dining room in my home, the only way I was able to go out and write middle market accounts was number one, I had to know who my ideal prospect was and not deviate from that.” – David Carothers
  • “From a servicing perspective, my time is spent at the actual client, it’s not spent doing insurance stuff. It’s understanding risk management, walking the floor, doing those kinds of things” – David Carothers

Resources Mentioned:

The Power Producers Podcast where we are refining and redefining the sales game.

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David Carothers

Kyle Houck

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