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In this episode of The Power Producers Podcast, David Carothers and co-host Kyle Houck are joined by Josh Gurley. They discuss the five-tool player to utilize in the market space.

Episode Highlights:

  • David mentions why some people hate the audit. (3:37)
  • David explains why he attends every single audit of his clients. (4:11)
  • Josh shares why the audit is one of the best wedges out there. (5:54)
  • David mentions that he wrote an e-book on how to prepare for an audit. (7:47)
  • Josh gives a one-liner about setting up property insurance. (9:45)
  • Josh mentions one of the things they talk about when somebody has a blanket property policy. (10:07)
  • Josh shares one of the things he learned early on in his career that has been significant. (12:11)
  • Josh mentions the specific question to ask when talking about property. (16:25)

Tweetable Quotes:

  • “There are so many different things that you can help with at the time of the audit. I don’t think that marketing automation drip for the “bee’s knees” and “end all be all” but it is certainly their support for the ground troops.” – Josh Gurley
  • “You’re going through a minefield and if you step on a mine which is a claim, do you want the insurance company to show up with a pen and a check, or do you want them to show up with a forensic accountant? That’s really the crux of the issue when it comes to property insurance.” – Josh Gurley
  • “I think with property you can really just drive that wedge by saying, what would you expect to happen versus what is actually going to happen.” – Josh Gurley

Resources Mentioned:

The Power Producers Podcast where we are refining and redefining the sales game.

Kyle Houck