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In this episode of The Power Producers Podcast, David Carothers and co-host Kyle Houck interview Rachel Robison, MBA, Chief Executive Officer at Siege Technology Solutions, Inc. Rachel talks about how their product can make a difference in an agency and why they chose Zoho.

Episode Highlights:

  • Rachel shares her background. (3:52)
  • Rachel shares some of the biggest challenges with the current tech stack. (4:48)
  • Rachel mentions the solution they were looking for. (10:38)
  • Rachel shares a lot of what agents have fallen into when it comes to technology. (18:08)
  • What are the features that Rachel is most excited about? (19:42) 
  • Rachel mentions why they worked hard on making their certificates better. (20:43)
  • Rachel explains why they chose Zoho. (21:36)
  • Rachel shares a couple bits of information about their product. (27:49)
  • Rachel gives a piece of advice to the listeners. (30:05)

Tweetable Quotes:

  • “I think agencies are realizing they need a true CRM system to run their business in today’s digital age. These new systems are coming out being built on top of the CRM systems.” – Rachel Robison
  • “When you’ve got an old system that you’re trying to build on top of, you can sort of make a Ferrari body on an old Chevy motor but it’s still gonna run like a Chevy.” – Rachel Robison
  • “Trying to find your voice and find a way out there so people know you exist is a good way for them to know what options are available to them. Lots of people don’t even know what’s available to them. They say it’s like a light bulb when they see it.” – Rachel Robison

Resources Mentioned:

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