Last Updated on: August 31, 2022
Facebook
Twitter
LinkedIn

In this episode of The Power Producers Podcast, David Carothers and co-host Kyle Houck continue to interview Peter MacDonald, Co-founder & CEO at Wunderite for part two of the four-part series called “The MacDonald Sessions.” In this session, Peter shares how to discuss broker selection with your clients.  

Episode Highlights:

  • David explains that they always educate every single one of their clients regarding broker selection. (4:01)
  • Peter shares what broker selection means and explains how it works by using Amazon as an example. (7:53)
  • David shares that some clients do not understand their reputation in the insurance marketplace. (9:56)
  • Peter explains how he would explain broker selection to his clients in a way that they would be able to understand. (12:42)
  • Peter explains situations where clients may find themselves in an inaccurate comparison. (14:55)
  • Peter explains that when people are competing for your business, there needs to be a strategy behind how you’re approaching the marketplace. (17:34)
  • Peter shares what will put the broker in the strongest position to do the best representation for clients and prospects. (20:14)

Tweetable Quotes:

  • “At the end of the day, nobody has a college course, nobody has a high school class that says how to procure business insurance for your company. It just doesn’t exist, right? Our industry is who taught people how to buy insurance.” – David Carothers
  • “What can you do to sharpen your pencil that’s going to put the broker in the strongest position to do the best representation for the clients and prospects you’re working with.” – Peter MacDonald
  • “There might be markets that you know, you don’t have the ability to quote, and so you have to recognize that as well.” – Peter MacDonald

Resources Mentioned:

The Power Producers Podcast where we are refining and redefining the sales game.

Kyle Houck

Protege

From Contestant to Champion: Lessons from The Protege’s First Mentor Call

You could feel it—every producer, coach, and guest mentor knew this was the official start of something special. The conversation wasn’t just about competition. It was about purpose, legacy, and growth.

Hosted by David Carothers, creator of The Protege and founder of Killing Commercial, this kickoff call set the tone for what Season 3 will represent: a proving ground for producers who are ready to work harder, think deeper, and build something that lasts.

Read More »
Insurance

From Med Device to Middle Market: Lessons on Sales, Risk Management, and Reinventing Yourself in the Insurance Industry

Reinvention is one of the most powerful themes in the insurance industry. Some of the best commercial producers in the country did not grow up wanting to sell insurance. They did not study risk management in college. They did not come from an agency family. They found this industry after they tried something else. They found it after life pushed them toward a career where performance, autonomy, and mindset determine the outcome.

Read More »

Test Message

Killing Commercial Login