The Macdonald Sessions 3 | Shoptalk Series, Episode #99


In this episode of The Power Producers Podcast, David Carothers and co-host Kyle Houck continue to interview Peter MacDonald, Co-founder & CEO at Wunderite for a four-part series called “The MacDonald Sessions.” In this session, Peter shares useful steps that new agents can take when starting to build their book of business.  

Episode Highlights:

  • Peter discusses the importance of cold calling for new agents that are trying to build their book of business. (3:57)
  • Peter shares that there are certain things people can do when building their book of business for the first time that big companies can’t do. (7:58)
  • Peter explains that part of building a great book of business is having to do things that don’t scale. (10:03)
  • Peter shares that it is best to have a salesperson as an internal advocate, as they will be eager on your behalf. (14:56)
  • Peter discusses different types of personalities cold-calling agents may encounter. (16:28)  
  • Peter shares the steps to consider and gives an example of what to do in trying to insure tech companies. (18:42)
  • Peter explains that he is willing to go through a rough period of time because it gives a more positive return in the long run. (22:27)
  • Peter shares what having a great professional relationship looks like and the benefits of such a relationship. (24:05)

Tweetable Quotes:

  • “There are things that you can do if you’re building your business for the first time that the big companies, they literally can’t like their business model just won’t allow for it.” – Peter MacDonald
  • “Salespeople love to win. And, if you got a salesperson as an internal advocate that loves to win, and they’re fighting on your behalf, that’s awesome.” – Peter MacDonald
  • “I think if you want to build a great business, the advice from Paul Graham, just like the founders of Airbnb, it’s like, do things that don’t scale. If you want to build a great business, like, that’s what you got to do. That’s what founders do all the time.” – Peter MacDonald

Resources Mentioned:

The Power Producers Podcast where we are refining and redefining the sales game.

Available On

David Carothers

Kyle Houck

Killing Commercial Login