The Psychology of Bestsellers with Michael Drew, Episode #359

The Psychology of Bestsellers with Michael Drew
Facebook
Twitter
LinkedIn

In this episode of Power Producers Podcast, David Carothers sits down with Michael Drew, a publishing expert with an astonishing track record—131 consecutive books placed on the New York Times bestseller list. Michael shares the insider strategies he’s developed over decades in the industry, helping authors not only publish their books but also build powerful marketing platforms that drive real influence. Together, they unpack the process of turning ideas into successful books, the importance of audience engagement, and why simply making a bestseller list isn’t enough to sustain long-term success. If you’ve ever thought about writing a book to enhance your authority, grow your business, or share your expertise, this episode is packed with insights you won’t want to miss.

Key Points:

The Reality of Bestseller Lists

Michael explains how New York Times and other bestseller lists work—and why they’re about more than just book sales.

Beyond Writing: The Power of Marketing

A great book isn’t enough. Michael shares because thought leadership, audience engagement, and smart marketing drive long-term success.

Understanding Your Audience

Using Hollywood-style buyer personas, Michael helps authors connect deeply with readers to create lasting impact.

Why Bestseller Status Alone Won’t Cut It

Hitting a bestseller list won’t magically change your business—Michael explains the real strategies that make an impact.

Time vs. Money: Focus on What You Do Best

David and Michael discuss why outsourcing book marketing (or any specialized work) leads to better results and long-term growth.

 

Connect with:

Visit Websites:

The Power Producers Podcast where we are refining and redefining the sales game.

Kyle Houck

Risk

From InsurTech to Relationship-Driven Risk Management: Lessons for Modern Insurance Producers – A Conversation with Brett Fulmer

In a constantly evolving insurance landscape, commercial producers are being forced to adapt—quickly. Between InsurTech advancements, shifting market conditions, and increasing client expectations, producers must learn how to balance innovation with deep relationship-building and technical risk expertise. On a recent episode of the Power Producers Podcast, industry veteran David Carothers sat down with Brett Fulmer, principal at Newport Beach Insurance Center, to talk about navigating these dynamics with authenticity and strategy. What followed was a roadmap for producers who want to succeed in today’s middle market.

Read More »
Insurance

How Successful Insurance Producers Can Stay Grounded, Build Respect, and Avoid the Arrogance Trap

In the commercial insurance industry, success can come fast—especially for driven producers who are focused on the middle market. The money starts coming in, the book grows, and you find yourself standing in rooms where you once only dreamed of being. But with that success comes a subtle trap—one that’s caught more than a few top producers off guard: arrogance.

It’s not always loud or obvious. Sometimes, it’s the silent erosion of empathy. Other times, it’s the misplaced belief that your way is the only way. In this post, I want to explore how insurance producers can stay grounded even as their careers take off, how they can build respect by honoring where they came from, and how to avoid becoming the very kind of producer people whisper about after conferences for all the wrong reasons.

Read More »
Killing Commercial Login