The Psychology of Bestsellers with Michael Drew, Episode #359

In this episode of Power Producers Podcast, David Carothers sits down with Michael Drew, a publishing expert with an astonishing track record—131 consecutive books placed on the New York Times bestseller list. Michael shares the insider strategies he’s developed over decades in the industry, helping authors not only publish their books but also build powerful marketing platforms that drive real influence. Together, they unpack the process of turning ideas into successful books, the importance of audience engagement, and why simply making a bestseller list isn’t enough to sustain long-term success. If you’ve ever thought about writing a book to enhance your authority, grow your business, or share your expertise, this episode is packed with insights you won’t want to miss.

Key Points:

The Reality of Bestseller Lists

Michael explains how New York Times and other bestseller lists work—and why they’re about more than just book sales.

Beyond Writing: The Power of Marketing

A great book isn’t enough. Michael shares because thought leadership, audience engagement, and smart marketing drive long-term success.

Understanding Your Audience

Using Hollywood-style buyer personas, Michael helps authors connect deeply with readers to create lasting impact.

Why Bestseller Status Alone Won’t Cut It

Hitting a bestseller list won’t magically change your business—Michael explains the real strategies that make an impact.

Time vs. Money: Focus on What You Do Best

David and Michael discuss why outsourcing book marketing (or any specialized work) leads to better results and long-term growth.

Connect with:

• David Carothers LinkedIn
• Michael Drew LinkedIn
• Kyle Houck LinkedIn

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