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In this episode of The Power Producers Podcast, David Carothers and co-host Kyle Houck are joined by Stephen Sedlak, author of: The Work Comp Control Effect: 7 Steps to Increase Profits Through Your Work Comp Program. Stephen discusses the purpose of the book, his writing process and shares a few of the unique ways that he has promoted the book.

Episode Highlights:

  • Stephen explains how he came up with the idea for his book. (3:59)
  • Stephen mentions that the goal of creating the book was to boost business and use it as a factor in winning new clients. (6:17)
  • Stephen discusses what he did to promote his book during COVID. (7:05)
  • David explains why people should purchase the book: The Work Comp Control Effect from Amazon. (10:31)
  • According to David, it is important to understand that writing a book is only the first stage; the second step is what you do once you have completed the book. (12:38)
  • David discusses something he did as a result of his training that he believes everyone should do. (16:34)
  • David explains the significance of allowing someone to speak about their company and what they need from you. (22:29)
  • Stephen shares how he has promoted his book. (25:38)

Tweetable Quotes:

  • “Everybody’s got a story. Everybody can connect you with somebody, everybody knows somebody. So everybody’s a prospect in my eyes.” – Stephen Sedlak
  • “I’ve always been a huge proponent of producers, blogging, and creating content in a microenvironment. And that’s an easy thing to do. It trains the producer, it creates a habit, but it also gives them credibility.” – David Carothers
  • “I think that it’s also important to know that actually writing the book is just the first step. The other step is what do you do after the fact.” – David Carothers

Resources Mentioned:

The Power Producers Podcast where we are refining and redefining the sales game.

Kyle Houck