In this episode of The Power Producers Podcast, David Carothers and co-host Kyle Houck are joined by Stephen Sedlak. David, Kyle, and Stephen explain how to use email effectively at your agency from a marketing perspective.

Episode Highlights:

  • Stephen discusses how his agency uses email. (8:40)
  • Stephen discusses their campaign strategy for approaching people. (12:34)
  • David shares one of the best pieces of marketing he has ever seen. (15:22)
  • Kyle explains how he creates a successful email subject line. (16:38)
  • Kyle discusses his email signature strategy. (18:19)
  • David discusses important email marketing strategies. (19:25)
  • David believes they did an excellent job with their email at Florida Risk. (24:35)
  • David mentions that the Power Producers Mastermind is for anyone who wants to be a part of a community of high-level producers who have the ability to make their game greater than it is but don’t want the full killing commercial experience. (28:00)

Tweetable Quotes:

  • “I think the subject line is something. People focus so much on the body of the email a lot of times and don’t give enough love to the subject and that could be the whole reason that people aren’t responding to your email communication at all.” – Kyle Houck
  • “It’s more about getting those dialogues, getting those conversations started with them and opening up to you a little bit more and introducing yourself.” – Stephen Sedlak
  • “I think that a lot of companies and agencies lose business because the client doesn’t understand that the agent can help them, and they tie them to the carrier. And as a result, they think they have to leave the agency or they get mad at both the agency and the carrier and they leave due to a bad claim situation.” – David Carothers

Resources Mentioned:

The Power Producers Podcast where we are refining and redefining the sales game.

Kyle Houck