Share on facebook
Share on twitter
Share on linkedin

In this episode of The Power Producers Podcast, David Carothers and co-host Kyle Houck are joined by Stephen Sedlak. David, Kyle, and Stephen explain how to use email effectively at your agency from a marketing perspective.

Episode Highlights:

  • Stephen discusses how his agency uses email. (8:40)
  • Stephen discusses their campaign strategy for approaching people. (12:34)
  • David shares one of the best pieces of marketing he has ever seen. (15:22)
  • Kyle explains how he creates a successful email subject line. (16:38)
  • Kyle discusses his email signature strategy. (18:19)
  • David discusses important email marketing strategies. (19:25)
  • David believes they did an excellent job with their email at Florida Risk. (24:35)
  • David mentions that the Power Producers Mastermind is for anyone who wants to be a part of a community of high-level producers who have the ability to make their game greater than it is but don’t want the full killing commercial experience. (28:00)

Tweetable Quotes:

  • “I think the subject line is something. People focus so much on the body of the email a lot of times and don’t give enough love to the subject and that could be the whole reason that people aren’t responding to your email communication at all.” – Kyle Houck
  • “It’s more about getting those dialogues, getting those conversations started with them and opening up to you a little bit more and introducing yourself.” – Stephen Sedlak
  • “I think that a lot of companies and agencies lose business because the client doesn’t understand that the agent can help them, and they tie them to the carrier. And as a result, they think they have to leave the agency or they get mad at both the agency and the carrier and they leave due to a bad claim situation.” – David Carothers

Resources Mentioned:

The Power Producers Podcast where we are refining and redefining the sales game.

Kyle Houck

Be Coachable

Listen. If you’re going to make it in this game, you have got to be coachable. And today I’m going to give you three Ps

Read More »