Facebook
Twitter
LinkedIn

In this episode of The Power Producers Podcast, David Carothers and co-host Kyle Houck interview Colby Tunick, CEO of ReFocus AI. Colby discusses how The ReFocus AI platform is a game-changer and how they are able to help in the insurance business.

Episode Highlights:

  • Colby talks about his background, where he started, and how he was able to get to where he is today. (2:56)
  • Colby explains that ReFocus AI exists to flag the clients that are most likely to leave at the regular expiration date of their contract. (7:02)
  • Colby elaborates on the reasons why he decided to focus on retention instead of copying what everybody else does. (13:48)
  • Colby shares that they currently cater to both carriers and brokers in the small-to-middle market. (18:15)
  • Colby shares that what sets them apart from other competitors is that they work closely with adopters to understand their data. (24:07)
  • Colby explains that the older and more established agency management systems are not easy to partner with. (28:45)
  • Colby shares that they always think about how they can offer their service with the least amount of effort for the end-users by eliminating portals and APIs. (36:03)
  • Colby shares that the interesting thing about insurance is that the people who hold the data, the influence, and the ability to sell are independent agents. (41:02)
  • Colby explains what an API stands for and what it is for from a technological aspect. (44:55)
  • Colby shares a concept that deals with software called “technical debt”. (48:12)

Tweetable Quotes:

  • “I think it just goes to show that when you have innovation and you’re growing quickly, what they’re looking for is how they can reduce the number of systems they’re using.” – Colby Tunick 
  • “The interesting thing for us is that we actually work with just as many mutual carriers as we do independent agents.” – Colby Tunick 
  • “If we can make our team more efficient by recapturing an hour or two right now, we’re setting ourselves up to nail it when the market becomes a lot more competitive, and we know everyone’s going to be struggling with retention, that’s where we want to be.” – Colby Tunick 

Resources Mentioned:

The Power Producers Podcast where we are refining and redefining the sales game.

Kyle Houck

Insurance

Faith, Empathy, and Opportunity: How Lloyd Brown is Redefining Diversity and Purpose in the Commercial Insurance Industry

In every season of The Protege, one thing becomes crystal clear—success in the commercial insurance industry isn’t about where you start, it’s about who you become.
In this episode of the Power Producers Podcast, I sat down with Lloyd Brown, a middle market producer from Orlando, Florida, whose story is equal parts faith, resilience, and purpose.

Read More »
Sales

Why Being Liked Is Killing Your Sales: Mastering the Psychology of Closing

Salespeople are often taught to be charismatic, friendly, and well-liked. But as David Carothers and high-ticket sales expert Austin Medlin explore in their recent conversation, that mindset could be the very thing sabotaging your close rate. Austin, the founder of CloseSales.com, brings a fresh perspective from outside the insurance industry that perfectly aligns with what commercial producers face daily: buyers who need leadership, not another friend.

Read More »
Insurance

Service Over Sales: How Hospitality Principles Create Better Insurance Producers

That idea sits at the heart of a powerful conversation I had with Joe Hollier, better known as Mr. Hotel, on the Power Producers Podcast. Joe’s story is one that every producer can learn from. He started his career in hospitality, spent two decades working in restaurants and hotels, and eventually found his way into insurance. What he brought with him from hospitality turned out to be his biggest competitive advantage — the ability to understand people.

Read More »
Sales

From Fax Blasts to Trusted Advisors: Timeless Sales Strategies That Still Win Today

In the fast-paced world of commercial insurance, new trends and technologies seem to emerge daily. But some strategies stand the test of time—particularly when they’re rooted in deep client empathy, practical experience, and a commitment to legacy. In this post, we reflect on insights shared by Kevin Ring from the Institute of WorkComp Professionals during a recent Power Producers Podcast. Kevin joined David Carothers to honor the contributions of industry legend Preston Diamond and explore how his wisdom still applies in today’s sales landscape.

Read More »
Insurance

Authenticity, Hustle, and Humor: Redefining Success for the Modern Insurance Producer

The insurance industry isn’t known for flash or flair. Most people picture gray suits, paperwork, and words like “renewal,” “loss runs,” or “premium audit.” But a new generation of producers is proving that this business doesn’t have to be boring. They’re showing that authenticity, energy, and creativity can make insurance not only engaging but a platform for meaningful connection and career fulfillment.

Read More »

Test Message

Killing Commercial Login