Facebook
Twitter
LinkedIn

In this episode of The Power Producers Podcast, David Carothers interviews Fred Cary, CEO of IdeaPros. Fred discusses how IdeaPros helps entrepreneurs and shares many principles and practices that every business owner can benefit from.

Episode Highlights:

  • Fred mentions that IdeaPros assists entrepreneurs with everything they need to improve. (3:12)
  • Fred explains that he gained traction and an audience by understanding the market opportunity, ensuring that it is robust and growing, and finding the hole in what is not being served. (4:45)
  • Fred mentions that he built IdeaPros on the pillars of sameness, stating that regardless of the type of business you want to start, there are several things you must do. (9:09)
  • Fred explains that new businesses fail for two reasons: not having capital and creating something that nobody needs. (17:10)
  • According to Fred, the best approach to convince someone to want to purchase from you is to be the expert and be viewed as the expert so they feel they can trust you. (26:33)
  • Fred believes that applying the lessons and techniques that IdeaPros is teaching business owners is a genuine opportunity regardless of industry. (44:11)
  • Fred explains that individuals should make a gut check to see if this is what they want to do because when they can link their passion with their business, they will have a great life. (48:58)
  • Fred mentions that their website provides a complete indexed table of contents with everything people want to know about entrepreneurship, starting a business, growing a business, marketing, advertising, and raising money, and it’s all free. (51:52)
  • Fred encourages people to persevere, to do things differently, and to align their life’s purpose with what they do for a living. (53:38)

Tweetable Quotes:

  • “The reason I’m here is to help get your audience focused on the fact that no matter what it is that you’re trying to do to change your life and to change your living, I can show you how to do it in a way that’s going to get you successes that you’re probably not even imagining.” – Fred Cary
  • “The best way to get somebody to want to buy from you is if you are the expert, and you are perceived as the expert because then there’s a trust factor involved.” – Fred Cary
  • “Do something different, stand out in the crowd. If this is not you, find what is you, find your passion. And when you can align your passion with your business, you’re going to have a great life.” – Fred Cary

Resources Mentioned:

The Power Producers Podcast where we are refining and redefining the sales game.

Kyle Houck

Risk

From Policies to Profitability: How Strategic Risk Consulting Can Transform Middle Market Insurance Production – A Conversation with Doug Benz

Middle market producers often believe that bigger accounts come from quoting better, faster, or cheaper. But in reality, the leap from writing $5,000 policies to closing $1.2 million in premium starts with a different mindset. It starts with consulting over quoting. That’s exactly the story that unfolded at Producers in Paradise when Doug Benz shared how he landed the largest account of his career—not by selling insurance, but by solving problems no one else could.

This post breaks down the step-by-step strategy Doug and his mentor David Carothers used to win a high-stakes, complex account through total cost of risk analysis, claims data visibility, and certificate compliance solutions. If you’re a commercial producer trying to break into the middle market, this blueprint is for you.

Read More »
Risk

From InsurTech to Relationship-Driven Risk Management: Lessons for Modern Insurance Producers – A Conversation with Brett Fulmer

In a constantly evolving insurance landscape, commercial producers are being forced to adapt—quickly. Between InsurTech advancements, shifting market conditions, and increasing client expectations, producers must learn how to balance innovation with deep relationship-building and technical risk expertise. On a recent episode of the Power Producers Podcast, industry veteran David Carothers sat down with Brett Fulmer, principal at Newport Beach Insurance Center, to talk about navigating these dynamics with authenticity and strategy. What followed was a roadmap for producers who want to succeed in today’s middle market.

Read More »
Insurance

How Successful Insurance Producers Can Stay Grounded, Build Respect, and Avoid the Arrogance Trap

In the commercial insurance industry, success can come fast—especially for driven producers who are focused on the middle market. The money starts coming in, the book grows, and you find yourself standing in rooms where you once only dreamed of being. But with that success comes a subtle trap—one that’s caught more than a few top producers off guard: arrogance.

It’s not always loud or obvious. Sometimes, it’s the silent erosion of empathy. Other times, it’s the misplaced belief that your way is the only way. In this post, I want to explore how insurance producers can stay grounded even as their careers take off, how they can build respect by honoring where they came from, and how to avoid becoming the very kind of producer people whisper about after conferences for all the wrong reasons.

Read More »
Killing Commercial Login