The Ware Sessions 6 | Shoptalk Series, Episode #111


In this episode of The Power Producers Podcast, David Carothers and co-host Kyle Houck are joined by Crystal Ware. They share their opinions on the significance of being mindful of your value and negotiating an appropriate cost for your services based on the level of excellence provided.

Episode Highlights:

  • Crystal shares that she believes it is difficult for women and some men to speak about money or ask for specific compensation. (3:49)
  • Crystal mentions that although company culture may not encourage the discussion of salary, there is no law against it and it can bring to light inequities or opportunities to ask for what you are worth. (7:07)
  • David explains that it is important as a leader to provide feedback to your staff because they want feedback, whether it is positive, bad, or indifferent. (12:34)
  • Crystal explains why the other factors that go into total compensation are much more important than salary. (19:01)
  • Crystal discusses why it is important for women to know and demand their value. (23:22)
  • Crystal mentions that what she believes in and lives by is that her services are more valuable than her competitors because she knows more, cares more, and goes into the intricacies, and there is a lot of value in that. (25:15)
  • Crystal shares that she is launching a podcast, Get Clear with Crystal, in January 2023, where she will speak to entrepreneurs with inspiring stories to help others realize that there is not one linear path to success and there are a lot of interesting ways that you can come to the right vision for your life and what that looks like. (30:45 )

Tweetable Quotes:

  • “If you know that other people are making more than you, the way to solve that is to know what you’re capable of – communicating that, and giving them an opportunity to rectify it.” – Crystal Ware
  • “What I’ve lived by is I know more, I care more, and I make sure to dive into the details and there is a lot of value in that. So yeah, at the end of the day, my services are going to be more.” – Crystal Ware
  • “For all the agency owners out there that have women producers or are looking to train an account manager to be a producer, I would say that this is somewhere you really want to focus on, is making sure that they feel very confident in what they have to deliver the team behind them. And that they’re going to position themselves to getting what they know is their correct value. Because at the end of the day, it can make a difference, especially to them.”  – Crystal Ware

Resources Mentioned:

The Power Producers Podcast where we are refining and redefining the sales game.

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David Carothers

Kyle Houck

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