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In this episode of The Power Producers Podcast, David Carothers and co-host Kyle Houck interview Wes Becknell, Vice President of Marketing at RockLake Insurance Group. Wes answers the most queried questions in the trucking industry.

Episode Highlights:

  • Wes shares his background and how he found his way into the insurance and trucking business. (4:24)
  • Wes explains why their company is different and what they do for their clients. (12:17)
  • Wes shares that their company goal is to be 1% better every day. (17:47)
  • Wes mentions that they cater to the new ventures for their clients, but are also open to switching to the standard carrier as a backup plan. (26:52)
  • Wes elaborates how the MCSS system can pull a lot of information beneficial to the business and its clients. (30:24)
  • Wes shares that they are ready to visit agents virtually or in the office to show what they can offer. (33:41)
  • Wes mentions that their rater has the capability to compare three rates at one time. (42:49)
  • Wes expresses his excitement to be partnering up with David this summer. (44:56) 

Tweetable Quotes:

  • “There’s a book called Atomic Habits. He talked about trying to get 1% better, we try to get 1% better every day. That’s our goal.” – Wes Becknell
  • “When you educate your clients, they become a good client, but you also become that trusted resource that they understand that you know what you’re doing. You are the expert in this field, and that’s why they hired you.” – Wes Becknell
  • “In a space where it takes weeks to get a quote, you can actually get your policy with us within 30 minutes.” – Wes Becknell 

Resources Mentioned:

The Power Producers Podcast where we are refining and redefining the sales game.

Kyle Houck