What is a Marketing Drop | Shoptalk Series, Episode#82

In this episode of The Power Producers Podcast, David Carothers and co-host Kyle Houck talk about the purpose of marketing drops, why we should value everyone regardless of their position, and why having a good conversation with the gatekeeper is important.

Episode Highlights:

• David mentions that he got 25 to 30 emails asking him whether he is making drops right now, as he said on the podcast. (3:31)
• Kyle explains that the whole purpose of the marketing drop is to either verify the information we have on the decision-maker or to determine who the right person is. (5:28)
• Kyle discusses the principle of marketing drops. (6:55)
• Kyle believes that having a good conversation with the gatekeeper is the first step, which is frequently missed. (9:12)
• David mentions that he values everyone, regardless of who he is talking with. (11:21)
• David believes that they should do another episode on prepping for the drop, and what happens after the marketing drop. (13:50)
• David and Kyle talk about what to look for while doing marketing drops or having a conversation with a gatekeeper in their office. (14:13)

Tweetable Quotes:

• “The first thing that may often be overlooked is having a good conversation with the gatekeeper. Because the gatekeeper is literally the person between you and the decision-maker” – Kyle Houck
• “I don’t talk any differently to the person that’s the receptionist than I do to the person who’s going to end up making a decision to buy from me, I’m the same regardless of who I’m interacting with.” – David Carothers
• “If you’re paying attention to some things that they’ve got in their office, whether it’s just something cool that you see or something that you actually can relate with them on. I think that’s huge.” – Kyle Houck

Resources Mentioned:

• David Carothers
• Kyle Houck
• Florida Risk Partners
• The Extra 2 Minutes