Facebook
Twitter
LinkedIn

In this episode of The Power Producers Podcast, David Carothers and co-host Kyle Houck interview Peter MacDonald, Co-founder & CEO at Wunderite. Peter discusses Wunderite’s goals and how the program makes the insurance application process easier, faster, and more efficient.

Episode Highlights:

  • Peter shares his background. (2:08)
  • Peter discusses Wunderite’s concept and the need in the insurance industry that their product meets.  (6:45)
  • Peter explains how the insurance industry’s tools have changed since World War II. (8:43)
  • What’s been the biggest surprise for Peter in the insurance industry? (11:48)
  • Peter mentions that Wunderite makes every insurance application look like a top-of-the-stack submission without taking a lot of time from you, your team, or your clients. (18:30)
  • What has been the most rewarding part of Peter’s Wunderite journey? (24:14)
  • Peter believes that identification is the most important part of risk management. (43:26)

Tweetable Quotes:

  • “I think one of the most surprising things recently is that the software has to be so easy. People have no patience, you know where compared to when you go on Amazon, you click a button, and you have a lawn mower delivered to your house tomorrow morning…I think our patience as a society is totally gone.” – Peter MacDonald
  • “We have four values at the company, one is balance, and we very much want to have a balanced culture.” – Peter MacDonald
  • “We’re just getting started. Our mission is that we want to build the best software for independent agencies. I’m extremely loyal to the industry…I just want to have the best tools out there because I felt like there was an opportunity when I was running an agency.” – Peter MacDonald

Resources Mentioned:

The Power Producers Podcast where we are refining and redefining the sales game.

Kyle Houck

Employee

Why Employee Ownership is the Key to Sustainable Agency Growth and Talent Retention

In an increasingly competitive commercial insurance landscape, agency owners are struggling to find long-term solutions for succession planning, talent retention, and business perpetuation. Many have considered private equity sales, others offer limited equity to top producers—but a growing number are discovering a more powerful alternative: the Employee Stock Ownership Plan (ESOP).

Read More »
Sales

How to Reverse Engineer Your Sales Funnel and Crush Your Q4 Insurance Production Goals

As we enter the fourth quarter, many commercial insurance producers begin to panic. Whether you’re behind on your goals or just trying to hit that final sprint, the Q4 crunch is real. But the producers who consistently win don’t treat Q4 as a Hail Mary. They plan with precision, reverse engineer their goals, and execute with ruthless consistency.

In this post, we’ll break down how you can reverse engineer your sales funnel, identify your revenue gaps, and finish the year stronger than you started. Whether you’re writing workers’ comp or cyber liability, these strategies apply across all middle market verticals.

Read More »
wholesale

Mastering Wholesale Partnerships: Submission Strategies, Underwriter Relationships, and Technology Tools for Middle-Market Success

In today’s competitive insurance marketplace, middle-market agencies must leverage every available advantage to win and retain business. One of the most underutilized yet powerful resources at an agent’s disposal is the wholesale market. By establishing strong partnerships with wholesalers, agents can access capacity, expertise, and proprietary programs that are often unavailable through direct channels. However, success in the wholesale arena requires more than simply submitting risks and hoping for the best.

Read More »
Client

How AI-Powered Workflows Are Transforming Sales, Marketing, and Client Communication

In the fast-paced world of commercial insurance, where every hour counts and every interaction matters, producers and agency owners are turning to artificial intelligence not as a replacement for human connection—but as a force multiplier. AI tools like ChatGPT are no longer just novelties or futuristic concepts. They are strategic business assets, helping commercial producers streamline workflows, scale personalization, and reclaim valuable time.

Read More »
Killing Commercial Login