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In this episode of The Power Producers Podcast, David Carothers and co-host Kyle Houck interview Peter MacDonald, Co-founder & CEO at Wunderite. Peter discusses Wunderite’s goals and how the program makes the insurance application process easier, faster, and more efficient.

Episode Highlights:

  • Peter shares his background. (2:08)
  • Peter discusses Wunderite’s concept and the need in the insurance industry that their product meets.  (6:45)
  • Peter explains how the insurance industry’s tools have changed since World War II. (8:43)
  • What’s been the biggest surprise for Peter in the insurance industry? (11:48)
  • Peter mentions that Wunderite makes every insurance application look like a top-of-the-stack submission without taking a lot of time from you, your team, or your clients. (18:30)
  • What has been the most rewarding part of Peter’s Wunderite journey? (24:14)
  • Peter believes that identification is the most important part of risk management. (43:26)

Tweetable Quotes:

  • “I think one of the most surprising things recently is that the software has to be so easy. People have no patience, you know where compared to when you go on Amazon, you click a button, and you have a lawn mower delivered to your house tomorrow morning…I think our patience as a society is totally gone.” – Peter MacDonald
  • “We have four values at the company, one is balance, and we very much want to have a balanced culture.” – Peter MacDonald
  • “We’re just getting started. Our mission is that we want to build the best software for independent agencies. I’m extremely loyal to the industry…I just want to have the best tools out there because I felt like there was an opportunity when I was running an agency.” – Peter MacDonald

Resources Mentioned:

The Power Producers Podcast where we are refining and redefining the sales game.

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