Facebook
Twitter
LinkedIn

In this episode of The Power Producers Podcast, David Carothers and co-host Kyle Houck interview Josh Braun, a Sales Guru, and host of the Inside Selling Podcast. Josh discusses his approach to sales and how mindfulness training can help you lower the zone of resistance people often have with salespeople.

Episode Highlights:

  • Josh shares that he began his sales career as a kindergarten teacher, selling a love for reading and writing. (3:30)
  • Josh explains that understanding the nature of things is crucial to achieving harmony with them. (10:37)
  • Josh mentions that without mindfulness training, people can go their whole life without even realizing they are a slave or puppets to their thoughts, which they don’t control. (13:25)
  • Josh believes that salespeople should not aim to fill others with knowledge, but instead align with their existing motivations. (17:15)
  • Josh explains that switching statements into very specific questions aimed at getting people to think a little differently about their current solution is a better approach than going into a full lecture. (18:57)
  • David mentions that in the insurance industry, he prefers to use the term “cost” instead of “premium” as it is a broader term. (23:54)
  • Josh explains that it is important to remember that if one goes against one’s nature too much, it can be a problem. (30:06)
  • Josh suggests that sales training should concentrate on identifying individuals who are comfortable making phone calls, rather than forcing everyone to do so. (34:44)
  • Kyle mentions that salespeople frequently forget to slow down and ask questions, resulting in the common error of failing to complete a sale. (44:03)
  • David explains that the word “no” provides a sense of control to the human brain, which is why experience mod analysis is used to recognize individuals who are overpaying. (50:26)
  • Josh explains that labeling is a useful method of gathering more information about a running gait test, as it defers the pitch until the end, rather than introducing it at the beginning. (58:20)

Tweetable Quotes:

  • “In my world, there’s no such thing as objections. Because there’s resistance and resistance is part of the nature of sales. But there are no objections.” – Josh Braun
  • “Understand the harmony of the thing and to be in harmony with it.” – Josh Braun
  • “I’ve never been a big fan of using the word price. And in the insurance world, I’ve never been a big fan of using premiums. I use cost because the cost is a much broader term.” – David Carothers

Resources Mentioned:

The Power Producers Podcast where we are refining and redefining the sales game.

Kyle Houck

Data

Maximizing Middle-Market Workers’ Compensation Success: Data-Driven Prospecting, Compliance Wedges, and Claims Excellence

Middle-mazrket businesses face unique challenges when it comes to managing their workers’ compensation programs. Unlike large enterprises, they often lack dedicated in-house resources for safety, compliance, and claims oversight; yet unlike small businesses, their scale subjects them to more sophisticated regulatory scrutiny and larger potential losses. In this environment, commercial insurance producers who master an integrated approach—combining precise prospecting data, impactful compliance applications, and exceptional claims handling—can both win new accounts and build lasting client relationships.

Read More »
Market

Strategic Market Access for Independent Agencies: Unlocking Growth, Stability, and Profitability

In the most challenging insurance market many of us have ever seen, independent agencies are grappling with a familiar foe: limited carrier access. Whether you’re a former captive agent trying to break into the independent space or a small agency trying to grow your commercial book, the obstacles are real. Direct appointments are hard to come by, especially for shops under $5 million in revenue, and wholesale markets can feel intimidating or like a last resort.

But they don’t have to be. With the right partner, wholesale and brokerage relationships can become a strategic advantage, not just a stopgap. This post explores how agencies can leverage smart market access to grow confidently, preserve profitability, and position themselves for long-term success.

Read More »
Remote

Building High-Performing Remote Insurance Teams: Core Values, Hiring, Onboarding & KPI Strategies

The insurance industry is undergoing a profound transformation as middle-market agencies recognize the benefits and challenges of embracing a fully remote workforce. No longer viewed as a temporary workaround, remote models offer the potential to tap into nationwide and offshore talent pools, reduce overhead, and increase flexibility in an increasingly digital world. Yet, flipping the switch to virtual operations can expose gaps in documentation, dilute corporate culture, and strain traditional oversight mechanisms. In this post, we’ll explore the four pillars essential to building a high-performing remote insurance team—core values, hiring practices, onboarding processes, and KPI strategies—while also delving into best practices for managing domestic versus offshore employees, ensuring data security, leveraging productivity tools, and fostering trust and autonomy.

Read More »
Captive

Captive Insurance Strategies for Middle Market Success: Empowering Independent Agents with Risk Control and Profitability

In today’s hard commercial insurance market, middle market business owners are more open than ever to solutions that give them greater control over their insurance costs. While guaranteed cost programs remain the default option, they often lack the flexibility and long-term savings that high-performing businesses crave. That’s where captive insurance comes in—a powerful but often misunderstood tool that enables clients to turn insurance from a sunk cost into a strategic asset.

Read More »
Financing

Streamlining Agency Billing and Premium Financing: Leveraging FedNow, 3-D Secure, and Integrated AMS for Faster Funding

Middle-market insurance agencies have long wrestled with the legacy “buy-bill-collect” model, in which carriers invoice agencies, agencies collect premiums from clients, and only then remit payment to carriers. This antiquated workflow creates operational friction, delayed cash flow, and elevated chargeback risks—all of which can erode profitability and client satisfaction. Today, however, powerful innovations in digital payments and agency management systems are enabling a modern “bill-collect-buy” paradigm that dramatically accelerates fund availability, minimizes disputes, and unlocks new revenue streams through premium financing.

Read More »
Sales

Why Most Salespeople Fail: Mastering the Mindset, Process, and Power Dynamics of Professional Selling

The truth about professional sales isn’t flashy, and it certainly isn’t about charisma. If you think selling is about having the “gift of gab,” winging it on calls, or leaning on your likability to win deals, you’re doing it wrong—and that’s why you’re struggling. In this post, we’re breaking down lessons from a brutally honest conversation with Benjamin Dennehy, the UK’s Most Hated Sales Trainer®, about why so many producers in commercial insurance and other industries fall short—and what the top performers do differently.

Read More »
Killing Commercial Login