The Power of Dark Social with Chris Walker, Episode #264

In this episode of The Power Producers Podcast, David Carothers and guest co-host Abe Gibson interview Chris Walker, CEO of Refine Labs. Chris discusses how Refine Labs helps companies to execute marketing strategies to start generating revenue, and the importance of digital marketing in today’s business landscape.

Episode Highlights:

• Chris explains how he recognized the unique marketing approach he had created and decided to start helping companies at scale through Refine Labs. (2:48)
• Chris discusses how each platform has a moment in time when it offers the most upside for content marketing. (7:50)
• Chris mentions that users’ expectations for content consumption and execution will need to rise as AI grows and content availability increases. (15:13)
• Chris explains that effectively marketing your product or service requires dividing your target market into two categories: those actively looking to buy and those not. (20:18)
• Chris mentions that there are moments of arbitrage and low barriers to entry in crypto, where people can create cheap, high-quality assets. (36:47)
• Chris discusses the scale and impact of word-of-mouth marketing in today’s digital landscape. (39:05)
• Chris shares his insight on the importance of collecting direct feedback from customers to understand what marketing strategies are truly effective. (44:31)
• Chris mentions which type of accounts see the most success with growth with Refine Labs. (48:39)
• Chris believes that in business, it’s crucial to align expectations with actual practice and work to achieve success. (53:36)

Tweetable Quotes:

• “It’s true that you can put content on any platform, but it’s undeniable that each platform has a moment in time, where there’s significantly more upside than any other place on the internet.” – Chris Walker
• “As AI continues to grow and content availability, free content availability goes up people’s bar for the content that they believe, consume, and execute against needs to go way up, or you’re going to potentially be taking a lot of bad advice.” – Chris Walker
• “We typically find the most success with growth, what most people would consider mid-market segment or enterprise segment companies. So that could be somewhere between 300 employees and above. We work with companies like IBM and Teradata, so it’s not like there are companies that are too big or too complex for us. But we also have a ton of success with what will be called single product, single market or platform software.” – Chris Walker

Resources Mentioned:

• Chris Walker LinkedIn
• Refine Labs
• Abe Gibson
• David Carothers
• Kyle Houck
• Florida Risk Partners
• The Extra 2 Minutes