This One Time at Brand Camp with Jason Verlinde, Episode #118

In this episode of The Power Producers Podcast, David Carothers and co-host Kyle Houck interview Jason Verlinde, President of Verlinde Insurance Agency. Jason talks about his approach in the insurance industry and his take on social media marketing.

Episode Highlights:

• Jason shares how he got into the insurance industry. (5:00)
• Jason mentions how his career progressed after working at a power conditioning equipment manufacturer. (6:36)
• Jason shares why training of account managers is a difficult task for smaller agencies. (18:03)
• Jason explains how his career transitioned into the insurance world. (22:36)
• How did Jason end up working with his father? (23:20)
• Jason mentions the main reason he looks up to his father. (24:05)
• Jason discusses regional carriers versus national carriers. (26:41)
• Jason gives his take on social media marketing. (35:06)
• Jason shares a story about the person he met at Brand Camp. (41:08)

Tweetable Quotes:

• “If you’re trying to build that relationship and give them those value-added services upfront and say, ‘Okay, sign here.’ Well, we’re not really doing that, because, for the most part, we’re starting with the markets that we have.” – Jason Verlinde
• “Auto owners, the trips are great. We love the company we’ve been. We can track our history with auto owners all the way back to the 30’s through several different ownership situations here at the office.” – Jason Verlinde
• “What I’ve started to do is try to take 10-15 minutes to scroll through that every day, and comment on things as the business. So, especially if you have one that has a lot of activity with other people commenting, you can get in there and you know, local people that see.” – Jason Verlinde

Resources Mentioned:

• Jason Verlinde LinkedIn
• Verlinde Insurance Agency
• David Carothers
• Kyle Houck
• Florida Risk Partners
• The Extra 2 Minutes