In this episode of the Power Producers Podcast, David Carothers speaks with Daryl Henry, a Certified Insurance Counselor and Certified Risk Manager from Bitner Henry Insurance Group, a fourth-generation family business. Daryl shares his unique journey into the insurance industry, discussing the influence of his family’s dual legacy in insurance and mission work. He talks about his focus on serving human services organizations, particularly children’s homes and other social services sectors, emphasizing the importance of empathy, understanding client needs, and building relationships.
Daryl also shares the challenge and reward of building expertise in a niche market, discussing his transition from working with small businesses to focusing on human services. He delves into the importance of continuous learning, having read textbooks on human service organizations and learning the specific needs of these vulnerable industries. The episode also highlights the power of storytelling in connecting with clients and how insurance is ultimately a business about people, not just policies.
Key Points:
Finding a Niche:
Daryl focuses on underserved sectors like social services, where there’s less competition but immense opportunity.
Storytelling in Sales:
Building personal connections and telling clients’ stories helps foster trust and long-term relationships. Daryl emphasizes understanding clients’ needs rather than pushing products.
Education & Expertise:
Constant self-education, especially in niche markets, is vital. Daryl recommends reading and researching to better serve clients.
Technology & Simplifying Jargon:
David suggests using tools like ChatGPT to break down complex insurance jargon, making it easier for clients to understand.
Problem-Solving Approach:
Focus on solving clients’ problems, not just selling policies. Building a consultative relationship ensures clients trust you beyond insurance.
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We can talk all day about marketing funnels, quoting platforms, and prospecting strategies—but if you don’t have people who can sell, none of it matters. Every agency owner I talk to says the same thing: “We just can’t find producers who can sell.”
The Protege Season 3 cast met with special guest mentor Charles Specht to talk about what it really takes to build a million dollar book of business in the commercial insurance world. The result was one of the most valuable mentoring sessions the group has ever had.
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You could feel it—every producer, coach, and guest mentor knew this was the official start of something special. The conversation wasn’t just about competition. It was about purpose, legacy, and growth.
Hosted by David Carothers, creator of The Protege and founder of Killing Commercial, this kickoff call set the tone for what Season 3 will represent: a proving ground for producers who are ready to work harder, think deeper, and build something that lasts.
Influence is one of the most powerful tools we have in business, leadership, and personal life. Used well, it inspires people, builds trust, and creates ethical results. Used poorly, it can slide into manipulation and self-interest.
Reinvention is one of the most powerful themes in the insurance industry. Some of the best commercial producers in the country did not grow up wanting to sell insurance. They did not study risk management in college. They did not come from an agency family. They found this industry after they tried something else. They found it after life pushed them toward a career where performance, autonomy, and mindset determine the outcome.
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