CRM Made EZ with Patrick Zerarka, EPisode #155

In this episode of The Power Producers Podcast, David Carothers and co-host Kyle Houck interview Patrick Zerarka, founder of EzyTise. Patrick discusses how EzyTise is making waves in the insurance industry.

Episode Highlights:

• Patrick talks about his background. (2:14)
• What prompted Patrick to conclude that the insurance industry needed EzyTise? (3:07)
• Patrick explains how Ezytise can automate based on a prospect or consumer’s behavior. (5:39)
• Patrick discusses their onboarding procedure and how it benefits their client. (7:51)
• Patrick discusses who is a good fit for their product. (11:19)
• Patrick explains that most clients customize their templates based on their unique selling propositions. (14:22)
• Patrick believes that people will be concerned about what will happen to technology in the next five years. (18:27)
• Patrick believes that brand recognition has been their most difficult challenge in competing in the market. (24:24)
• Patrick explains how to secure an EzyTise demo. (25:40)

Tweetable Quotes:

• “Our system is easy, but it’s also intuitive. And you can really customize it. And that’s where we really come in and do a really good job.” – Patrick Zerarka
• “The best profile that we see success is they’re comfortable with technology, they understand what technology is going to do for them. And they’re willing to take it to the next level, like the Insurtech approach.” – Patrick Zerarka
• “When you introduce such a technology, the easier to adopt is to just keep it simple, one step at a time and grow from there.” – Patrick Zerarka

Resources Mentioned:

• Patrick Zerarka LinkedIn
• EzyTise
• David Carothers
• Kyle Houck
• Florida Risk Partners
• The Extra 2 Minutes