In this Power Producers Shop Talk episode, David Carothers kicks off a six-week series focused on the growing trend of remote workforces in the insurance industry. Rather than just relying on virtual assistants, David and his team are diving into the process of building and managing remote teams within the United States, specifically focused on highly skilled professionals.
This week, David is joined by Jeremy Huerta, Michael Overstreet, and Caleb Walker, all partners at Heritage, an insurance agency that’s already perfected the remote workforce model. Together, they share how they’ve scaled their business by embracing remote work and managing teams across multiple states, breaking down what’s working for them and what others in the industry can learn from their experience.
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The team discusses how the need to build a remote workforce arose from merging multiple agencies and expanding across states like Missouri, Washington, Utah, and Arizona. They share how remote work helped them overcome logistical hurdles, giving them access to great talent across the country without the constraints of physical office space.
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Jeremy, Michael, and Caleb dive deep into why core values are critical when building a remote team. They explain how defining core values early on shapes every decision—hiring, firing, and everyday interactions. They emphasize that core values are more than just words on a wall; they must be actively practiced, reinforced, and consistently tied to everything the team does.
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The partners discuss how they kept their core values simple and easy to remember, and how it’s essential for their remote team to live and breathe these values daily. They draw on examples from other successful companies like Ritz-Carlton, whose attention to detail and consistency in core values creates a replicated experience every time. Michael, Jeremy, and Caleb share the secret of keeping core values alive within the team, even remotely.
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It’s one thing to have core values, but it’s another to live by them. The team explains how they use weekly meetings, peer recognition, and real-time feedback to keep the values front and center. From providing feedback on employee performance to using recognition programs and even offering rewards like gift cards, they actively reinforce the behaviors they want to see in the team.
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David and the team discuss the role turnover plays when defining and sticking to core values. They emphasize that turnover can be a positive thing when it means only those who align with the company’s values remain. Michael, Jeremy, and Caleb share how they’ve navigated turnover while ensuring their culture remains strong.
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At the end of each episode, the team provides downloadable resources, including worksheets to help define and implement core values within your own agency. Whether you’re building a new remote team or refining an existing one, these resources are designed to help you put these principles into action.
To download the resources and read the full blog, visit: Core Values Resources
In the coming weeks, David and the team will continue to dive into the aspects of remote team management, focusing on culture, connection, and team-building activities. Be sure to tune in for more practical insights and actionable strategies to help you build a winning remote team.
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In commercial insurance, the most dangerous threats to your book of business aren’t always visible on the loss runs. One of the most overlooked vulnerabilities for middle market producers is ignoring the personal lines needs of their business owner and executive clients.
In an industry where tradition often outweighs innovation, artificial intelligence and automation are slowly but steadily reshaping how independent insurance agencies operate. The push toward smarter, more efficient workflows is no longer a matter of if—but when. While many agencies are still evaluating how AI fits into their operations, early adopters are already reaping the benefits of streamlined submissions, faster processing, and actionable data insights.
The commercial insurance industry is changing faster than ever—and not always for the better. Consolidation is accelerating. Service levels are declining. Private equity is pushing agencies to scale in ways that strip out the personal touch that once defined the independent channel. But for the producers willing to do the work, lean into mentorship, and sharpen their craft, this isn’t a challenge—it’s an opportunity.
The commercial insurance industry is in the midst of a major evolution. The traditional workflows that once drove agency productivity are now dragging down growth, overloading staff, and frustrating owners who are trying to scale efficiently. For independent insurance agencies—especially those in the middle market—adapting to these challenges without increasing overhead is a tightrope walk.
Few industries reward consistency, discipline, and patience quite like middle-market commercial insurance. Initially, every producer starts with a different story, background, and path into the business. However, the ones who rise are the ones who learn to embrace the long game. Moreover, while success may take time, those who persevere ultimately reap the benefits. Furthermore, this industry values resilience, and those who remain committed often find themselves achieving great success in the end.
In today’s performance-obsessed culture, achieving elite status in your profession can often come with a hidden price. Tania Khazaal, known to many as Tanya the Herbalist, knows this truth firsthand. After climbing the ranks in the insurance industry and landing in the top 1% of sales professionals, she found herself at a crossroads. Despite the accolades, international travel perks, and consistent recognition, she was suffering from a quiet crisis: burnout.
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