Welcome to the

Power Producers
Podcast

This is The Power Producers Podcast where we are refining and redefining the sales game.  A place where sales professionals can come to learn from other sales professionals and thought leaders who have mastered their craft. As well as their peers who are still striving for perfection to achieve their “why”.  Real sales professionals. Real stories. Real results. Are you ready to feel the power?

Power Producers Podcast
The Science of Sorting: Lowering Resistance and Using AI as a Copilot with Josh Braun

The Science of Sorting: Lowering Resistance and Using AI as a Copilot with Josh Braun, Episode #414

In this episode of the Power Producers Podcast, David Carothers sat down with Josh Braun to explore how sales is evolving in an AI driven world while reinforcing that human connection still wins. They discussed the role of AI in content creation, the importance of authenticity on platforms like LinkedIn, and why the best ideas often come from real conversations rather than manufactured posts. The conversation then shifted into Josh’s core philosophy around detachment, asking better questions, and replacing traditional sales pressure with curiosity. Through practical examples, they broke down how producers can uncover real problems, reduce resistance, and ultimately make sales conversations more natural and effective.

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Upping Your Telesales with Lynn Hidy

Upping Your Telesales with Lynn Hidy, Episode #413

In this episode of the Power Producers Podcast, David Carothers spoke with Lynn Hidy, founder of Up Your Tele Sales, LLC, about the evolution of sales and how inside sales is often undervalued compared to outside sales. With over 30 years of experience in the field, Lynn shared insights from her journey and her new book Mastering Inside Sales Leadership. They discussed key strategies for success in telesales, the importance of emotional intelligence, and how AI can enhance sales processes rather than replace the human touch. Lynn also emphasized how inside sales teams are just as valuable as their outside counterparts, especially when the right tools and strategies are leveraged to engage with clients effectively.

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Why Total Cost of Risk Is the Missing Link in Marketing and Prospecting - Part 3

Why Total Cost of Risk Is the Missing Link in Marketing and Prospecting -Part 3, Shoptalk Episode #212

In this episode of Shoptalk, David Carothers continued his exploration of total cost of risk, focusing on how producers can integrate it into their sales cadence without overhauling existing approaches. He explained that introducing total cost of risk doesn’t mean abandoning transactional sales calls but supplementing them with deeper, long-term risk assessments. David emphasized how asking the right discovery questions and sharing stories of past success can demonstrate value and build trust. This episode also touched on a key shift: moving from being just another vendor to becoming a trusted advisor who proactively identifies risks and delivers solutions.

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How Smart Agencies are Using AI, Automation and Workflow Design with Joe Ems

How Smart Agencies are Using AI, Automation and Workflow Design with Joe Ems, Episode #411

In this episode of the Power Producers Podcast, David Carothers welcomed Joe from Sembley to discuss a range of topics impacting agencies, from personal lines to AI-powered tools. David shared insights on the challenges of building a personal lines division from scratch, how tech investments have streamlined workflows, and the importance of agency owners evaluating their tech stack to maximize efficiency. They dove into the power of custom intake forms, e-signatures, and integrations with systems like Hawksoft. The conversation also emphasized the shift towards automation to save time and resources in an industry that’s increasingly tech-driven.

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Why Total Cost of Risk Is the Missing Link in Marketing and Prospecting – Part 2

Why Total Cost of Risk Is the Missing Link in Marketing and Prospecting – Part 2, Shoptalk Episode #211

In this episode of Shoptalk, David Carothers discussed the concept of “found money” and the importance of auditing experience mods. By identifying claims that were overstated on NCCI worksheets, producers can get insurers to recalculate and issue refunds for overpaid premiums. David also delved into how agencies can add value by asking better, emotionally-driven questions to prospects, focusing on underlying issues like lost productivity, workers’ comp claims, and operational risks. He warned against telemarketing agencies that pitch audit work for a 10% revenue share and emphasized that these tasks should be handled internally for maximum benefit.

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Workers' Compensation in 2026 with Kevin Ring

Workers’ Compensation in 2026 with Kevin Ring, Episode #410

In this episode of the Power Producers Podcast, David Carothers welcomed Kevin Ring from the Institute of Work Comp Professionals to discuss what he is seeing in workers’ compensation heading into 2026. The conversation covered long term rate trends, signs that the market may be approaching the bottom, growing audit scrutiny, Nevada’s major payroll cap change, AI’s role in policy analysis, and the evolving legislative landscape around marijuana and the gig economy. As always, the discussion blended practical strategy for producers with broader industry outlook and regulatory insight.

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Why Total Cost of Risk Is the Missing Link in Marketing and Prospecting -Part 1

Why Total Cost of Risk Is the Missing Link in Marketing and Prospecting – Part 1, Shoptalk Episode #210

In this episode of Power Producers Shoptalk, David Carothers went deeper on how producers should introduce total cost of risk and experience mod conversations at the point of sale. He explained why many producers freeze when it is time to bring up total cost of risk, and why others lose the room by leading with technical safety language too early. David shared how his early success came from having strong risk services deliverables behind the sales process, and he emphasized that agencies need those deliverables if they want to sell this approach with confidence. He also broke down a practical prospecting sequence that starts with a short appointment setting call, moves into a fast discovery meeting over Zoom, and then transitions into a value focused on person meeting where the producer earns the right to present work product and ask for engagement.

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